Addressing Fashion’s Intellectual Property Conundrum
LONDON, United Kingdom — When reports first surfaced in March about the striking similarities between Proenza Schouler’s PS1 bag and Target’s Mossimo Messenger, the discomfort within the fashion industry was palpable. What was particularly troubling was that Jack McCollough and Lazaro Hernandez, the design duo behind Proenza Schouler, had a longstanding relationship with Target.
Indeed, in 2007 the designers debuted their capsule collection for Target, part of which they agreed to re-issue for the 2011 spring season. So to make matters worse, when the Target story broke, the alleged knock-off was sitting alongside the re-issued Proenza Schouler for Target pieces, lending a quasi-legitimacy to the offending Mossimo Messenger bag.
Speaking with BoF, Proenza Schouler chief executive Shirley Cook said the impact was deeply felt. “Our relationship [with Target] was based on trust, so of course the [revelation] was particularly upsetting,” she said. “We were attracted to working with Target because we really respect it as an upstanding company, so seeing our product knocked-off in store cut close to home.”









E-Commerce Week | The Stage is Set for an E-Commerce Explosi...
The Creative Class | Bandana Tewari
Global Briefing | Is FDI Reform the Answer to the India Prob...
E-Commerce Week | The Rise of New Business Models 









