The Fashionable Rise of Tumblr

Tumblr Page Views | Source: comScore Inc.

NEW YORK, United States — According to comScore, microblogging platform Tumblr hit an “inflection point” sometime last June. Page views on Tumblr.com — which lets users create mixed-media blog posts with the kind of extreme simplicity and immediacy not found in traditional blogging platforms — began to surge. By October 2010, page views in the U.S. were up a staggering 1,540 percent from the year before. According to the New

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Google’s Boutiques.com, Chinese ‘grey’ luxury, Sustainable growth, Saks beats expectations, Tavi and Jane Pratt

Boutiques.com | Source: Boutiques.com

Google Debuts Fashion Shopping Site (NY Times) “In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is presented and sold online. The site, Boutiques.com… may also change how people shop for clothes.” Where Do China’s Luxury Purchases End Up? (Forbes) “While most agree that the newly affluent make some such purchases to

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L2 Innovation Forum examines Disruptive Thinking, Listening and Iterative Development

Tavi Gevinson, Imran Amed and Christene Barberich | Photo: Mike Matas

NEW YORK, United States — Last Friday, The Business of Fashion attended the second annual L2 Innovation Forum, hosted by Professor Scott Galloway of NYU’s Stern School of Business. Featuring startup CEOs, academics, authors and bloggers, the forum examined innovation from a wide variety of angles. Over the course of the day, three important themes emerged: the power of disruptive thinking, the power of listening and the power of

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Luxury Lab | Generation Next: Understanding Tomorrow’s Affluent Consumer

Tavi Gevinson at Generation Next | Source: Luxury Lab

NEW YORK, United States — With speakers including teenage blogging sensation, Tavi Gevinson and Teen Vogue publisher Laura McEwen, last Friday’s “Generation Next Forum,” organized by New York-based thinktank LuxuryLab, examined the unique characteristics and growing influence of a young generation of consumers that’s set to impact the luxury goods industry like no other generation since the Baby Boomers: Generation Y. Wired and

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Tavi talks at Luxury Lab Generation Next Forum, 14 May 2010

Top 10 Fashion Brands for Gen Y Females | Source: Luxury Lab

NEW YORK, United States — As the Luxury Industry prepares to welcome Generation Y — the largest generation of new consumers since the Baby Boomers — Luxury Lab has just added one Tavi Gevinson to its speaker list for the upcoming Generation Next Forum. I last heard Tavi speak at the Independent Fashion Bloggers Evolving Influence conference during New York Fashion Week, where she had the entire room enraptured with witty comments,

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BoF to Livestream Jefferson Hack Interview with Coalition of Leading Style Blogs

LONDON, United Kingdom —Today,the BoF team is busy preparing for our first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, to be held this Thursday at London’s Sanderson Hotel. Tickets for the event are completely sold out and a mix of BoF readers and friends from London’s fashion community will be joining us. But, we want as many people as possible to participate in the interview. So, we are delighted to announce that in addition to a livestream on BoF, our friends from across the fashion and luxury blogosphere have graciously agreed to help us bring FASHION PIONEERS to the world. The event will be live streamed on the following sites: United States: Refinery29 | Tavi Gevinson | Fashionista.com |…

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How Influential are the New Fashion Youth?

Charles Ghislain in Vogue Italia Source: Vogue Italia

NEW YORK, United States — For decades, a quick route to fashion world prominence involved a designer turning a youth culture trend into a runway-ready collection. Calvin Klein made heroin chic, Jean Paul Gaultier sampled from club culture, Marc Jacobs glammed-up grunge and Hedi Slimane turned Berlin punks into fashion plates. The concept was simple, even if the design work wasn’t: find a scruffy outsider style that remained

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What The Independent Article Didn’t Tell Us

So Who Isn't Bought? | Source: Bryanboy

LONDON, United Kingdom — A veritable firestorm erupted across fashion blogs and twitter streams this week in response to an article that appeared in London’s Independent newspaper over the weekend, highlighting Tavi Gevinson’s front row presence at the Haute Couture shows in Paris. In a piece entitled “Fluff flies as fashion writers pick a cat fight with bloggers,” The Independent reported that “senior

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Social Media Reality Check

Fashion blog traffic to Nov 2009 | Source: Alexa

NEW YORK, United States — Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — BryanBoy, Susie Bubble and others — the new fashion stars. During New York Fashion

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