Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…

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Jaime Perlman Tests the Future of Fashion Editorial

Jaime Perlman | Source: Jaime Perlman

LONDON, United Kingdom — “Everyone knows that editorial content is going to change,” says Jaime Perlman, Art Director of British Vogue. As web magazines, fashion films and a new generation of bloggers continue to capture the collective imagination of industry insiders and end consumers alike, there’s no doubt that fashion media is embracing digital technology like never before and becoming more immediate, transparent and

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