NEW YORK, United States — Contributing photographer Sonny Vandevelde brings us backstage photo dispatches from Victoria Beckham, Derek Lam, DKNY, Thakoon, Band of Outsiders and Patrick Ervell shows, held on day four of New York Fashion Week.
NEW YORK, United States — Today, BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Derek Lam, DKNY, Thakoon and Diane von Furstenberg shows, held on day four of New York Fashion Week. Sonny Vandevelde is a contributing photographer at The Business of Fashion.
Is Digital Killing the Luxury Brand? (Adweek) “Just a few years back, most high-end fashion brands distrusted all things digital. Their fear was understandable. Digital is democratizing; it’s about accessibility. The brand image for high-end fashion is all about inaccessibility: Keep the masses out so that the people who can afford to buy their way in feel they’re exceptional.” Don’t Look Back or Ahead (NY Times)
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of
Webisode sneak peek of Thakoon Pre-Fall 2011 NEW YORK, United States — The landscape of fashion communication and commerce continues to change radically, and not just for big brand innovators like Burberry and Louis Vuitton. For a whole generation of formerly “emerging” designers — including Proenza Schouler, Alexander Wang and Thakoon Panichgul — digital innovation is now a central part of their strategies for taking their
Why Some Of The World’s Biggest Brands Still Don’t Get Facebook (Forbes) “Just because a brand has big marketing prowess or is known globally doesn’t necessarily mean it’s active or even gets social media–namely Facebook, that is.” Luxury Brands Hobbled By Poor Management (Jing Daily) “As major luxury brands continue their march into China’s second- and third-tier cities in an attempt to tap increasing spending
NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned that we had much in common. Since then, we have made a point of meeting for breakfast to catch-up and discuss the state of the industry whenever work brings me to New York City. It got us to thinking. With the non-stop madness of the fashion business, many of us don’t make the time
Online clothing sales rise 32% in January (Drapers) “Online spending rose 19% in January, according to the IMRG Capgemini e-Retail Sales Index, with clothing and accessories sales online soaring by 32%.” Traditional Retailers Return Dismal Online Search Results (Seeking Alpha) Compared to e-commerce sites, “brick-and-mortar retailers – despite a slight increase in search presence over the past three years
Thakoon on Target, Recessionista Fashions and Dressing Michelle Obama (WSJ) Thakoon has "copied" looks from his main line for a limited edition collection with Target. The New Bling in this Economy (WSJ) "Diamonds may be forever but in this economy, faux and semiprecious stones may be for now." Economy Loses 533,000 Jobs (WWD) In the US, November's 533,000 job losses, was the "steepest monthly fall since 1974 and a major hit to the most important underpinning for consumer spending." Do retail discounts work? (Just Style) Steep shopping discounts this holiday season could do some damage to the retail business. Thakoon s/s '09, photo courtesy of Thakoon.
NEW YORK, United States - New York already has the reputation of being the most commercial of the fashion capitals, but this New York Fashion Week has taken that stereotype to new levels. With economic uncertainty swirling through the city (Lehman Brothers is the latest Wall Street Bank whose future is in question) and footfall at department stores dropping precipitously, the mantra of the week seems to have been 'Play it Safe!" Over and over again this week, young designers have told me that the big buyers are sticking to proven silhouettes in basic colours, veering away from the fashion items. While the basics and staples of designer collections will always be important part of the product assortment, it seems…