NEW YORK, United States — Today, BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Derek Lam, DKNY, Thakoon and Diane von Furstenberg shows, held on day four of New York Fashion Week. Sonny Vandevelde is a contributing photographer at The Business of Fashion.
Is Digital Killing the Luxury Brand? (Adweek) “Just a few years back, most high-end fashion brands distrusted all things digital. Their fear was understandable. Digital is democratizing; it’s about accessibility. The brand image for high-end fashion is all about inaccessibility: Keep the masses out so that the people who can afford to buy their way in feel they’re exceptional.” Don’t Look Back or Ahead (NY Times)
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of
Webisode sneak peek of Thakoon Pre-Fall 2011 NEW YORK, United States — The landscape of fashion communication and commerce continues to change radically, and not just for big brand innovators like Burberry and Louis Vuitton. For a whole generation of formerly “emerging” designers — including Proenza Schouler, Alexander Wang and Thakoon Panichgul — digital innovation is now a central part of their strategies for taking their
Why Some Of The World’s Biggest Brands Still Don’t Get Facebook (Forbes) “Just because a brand has big marketing prowess or is known globally doesn’t necessarily mean it’s active or even gets social media–namely Facebook, that is.” Luxury Brands Hobbled By Poor Management (Jing Daily) “As major luxury brands continue their march into China’s second- and third-tier cities in an attempt to tap increasing spending