The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Today, we examine one of the most important parts of running a fashion business: production.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No
Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands. In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is
The term “business plan” is casually bandied about like a hot potato in the studios of emerging fashion designers. Everyone knows you need one, but still, so few emerging design businesses take the time upfront to properly plan for their success. I use these words intentionally. Success is very rarely accidental. Sure, we all benefit from some good luck from time to time, but real success can only come through hard work
The Business of Fashion is getting a lot of play of late. At the recent CFDA/Fashion Fund awards in November, Marc Jacobs spoke at length about the ups and downs (and downs) of starting a new fashion business. Many young designers rush into setting up a business, attracted by the perceived glamour and fun that is associated with the fashion industry. There are wonderful fairy tale stories of young talented designers graduating from