Bonnie Brooks’ quest at The Bay, Tapping the blogosphere, Hermès’ defense, Adidas’ big plans, Kenzo celebrates
The Bay's Bonnie Brooks' lifelong ‘quest to be the best’ (Globe and Mail) "Ms. Brooks is used to thinking big. [At Lane Crawford], she used some of the same tactics that she’s applying at the Bay to turn it around: introducing an array of with-it brands, ditching old ones and putting a spotlight on high-margin shoes and handbags." How luxury brands can tap the blogosphere’s growing influence (Luxury Daily) "Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers." Hermès needs to style media defense to unsaddle LVMH (Reuters) "Winning the media war against luxury giant LVMH which began…
