LONDON, United Kingdom — When we first launched our Twitter account back in December 2008, I have to admit I had no idea how BoF would use the nascent social media tool. Naysayers were already dismissing the platform. But as with many things here at The Business of Fashion, we decided to conduct an experiment and gauge the results for ourselves. Well, less than three years later, I am delighted to report that, as of today, our
LONDON, United Kingdom — Following our #BoFLOVE party in New York last week, the global BoF community gathered once again on Monday night — this time in London’s Le Baron nightclub — to celebrate our fifth anniversary. With the incredible Alpines in the deejay booth, my lovely co-host Caroline Issa, and a much-needed release following a marathon of shows on the most important day of London Fashion Week, our party in London
LONDON, United Kingdom — This week marks a very special milestone in the history of The Business of Fashion: our 5th birthday! Back in January 2007, I spent one hundred dollars for an annual Typepad subscription and, with the help of a friend, set up a blog at uberkid.typepad.com. I called it The Business of Fashion, cobbled together a clumsy looking header in Powerpoint and started jotting down ideas and observations about the
LONDON, United Kingdom — As we enter the dog days of August, The Business of Fashion is going to take a holiday. But before we take our little sabbatical, we have a request for you, our loyal readers. We were delighted to learn last week that BoF has been shortlisted for the first Dazed Digital RAW Blog Awards, in the fashion category. The awards have now been opened to a public vote — and the competition is fierce. We are honoured
The Business of Fashion in Vogue Korea, May 2008LONDON, United Kingdom — It’s been awhile since our last BoF update. The past few months have been busy on our end, so forgive us for a solely BoF-focused post to keep you abreast of all the developments on our side in recent months, and to share a little about things to come in the months to come. We are dot-com: Probably the most noticeable change since our redesign in December is our new domain name:
