The Basics | Part 6 – Sales

Bread & Butter Tradeshow | Source: europaregina.eu

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NYC-based strategic advisor to growth brands. Thus far, we have examined how to develop a successful brand and product offering. Today, we dig into the critical prospect of selling your proposition to the market. LONDON, United Kingdom — In recent years, the sales landscape has changed dramatically. No

…Continue Reading

The Basics | Part 5 – Design and Development

Source: thevipconcierge.com

Today, BoF resumes its longstanding ‘Basics’ series on how to set up a fashion business from scratch, collaborating with Ari Bloom, a NYC based strategic advisor to growth brands.  In this instalment, we examine how an informed design and development process can further your chances of commercial success. LONDON, United Kingdom — It’s no secret that the fashion industry is driven by design. Creating beautiful, unique products is

…Continue Reading