The Business of Fashion | Reader survey

AMENDMENT: NEW SURVEY LINK NOW AVAILABLE: Click here About a year ago, we had an overwhelming response to our first reader survey and gained valuable insight into the nature of the Business of Fashion community and helpful feedback on how to improve the website and deliver the best possible reader experience. As we are about to go into an exciting redesign phase, working with Design Science Office (the team behind the fantastic blog Dezeen), it seems like the perfect time to turn to you again and get your input to ensure you get what you're looking for from the new design and content. We would be grateful for your responses to our short 10 question survey. We encourage feedback which…

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The Business of Fashion | In the New York Times

A couple of weeks ago, I received a phone call from Ruth La Ferla, a fashion writer for the New York Times, inquiring about our recent article on the Top 10 Online Fashion Magazines. We ended up having a great discussion about which sites were truly distinctive, how they were using new technologies to step up their performance and reader-engagement, and whether Anna Wintour and the like should be worried about these upstart online editors stealing away their readers and their jobs. Today, Ruth published an article entitled  "Where the Fashionistas go for a Quick Fix," which features many of the online magazines from our ranking and ably sums up the reason why these niche sites are gaining more and…

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The Business of Fashion | New features and contributors

Readership and subscriptions to The Business of Fashion have continued to grow, largely through a campaign of whispers where one person tells another person who tells another person. This is exactly how we'd like to get around.  So, thanks to all of you for recommending BoF to your colleagues and friends in the fashion business. With this continued momentum, I thought it was about time we began to deliver more features and content -- but I can't possibly create all this on my own. And so, today I am pleased to welcome our first two contributors to the Business of Fashion, Robert Cordero and W. David Marx. You may have already been enjoying our new BoF Daily Digest. There is…

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Kellogg | Fashion management 101

Kellogg, the prestigious school of management at Northwestern University in suburban Chicago, has announced plans for a business course on fashion -- or at least, how fashion can play a role in industries as varied as fast-moving consumer goods to consumer electronics and home computers. ESSEC, the French business school, has an entire MBA program dedicated to a Luxury.  And, fashion and luxury clubs are popping up at business schools around the world, from Harvard to Columbia to London Business School. These are the latest signs that professional general managers are playing a more prominent role in the fashion and luxury industry. Before the emergence of major luxury groups, first LVMH, and then Gucci Group and Richemont, many fashion and…

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The Business of Fashion: Happy 2008

It's been exactly one year since we launched The Business of Fashion, and what an adventure it has been. From our first ever post on The Gap to the most recent one on Martin Churba, we have seen our little experimental side project grow into something much bigger than we had ever imagined. We were pleasantly surprised when, late last year, Shiny Media ranked The Business of Fashion amongst the world’s Top 100 Fashion & Lifestyle blogs: 17. The Business of Fashion: Doing exactly what it says on the tin, this is the blog to go to for a slightly more professional look at the industry, with really good business advice and insider info. Too big to truly be an…

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Links: Giancarlo Giametti Q&A, Andre J and BoF Publishing

On the Runway: Q&A with Giancarlo GiamettiIn a fascinating behind-the-scenes look into the evolution of Valentino's business over the past 45 years, his business partner Giancarlo Giametti provides his candid thoughts in a frank exchange with Cathy Horyn. He lambastes financial investors for thinking they can profit from the industry without understanding and respecting its creativity, admits to the over-eager (but lucrative) licensing period in the 80s, and provides a history of the various suitors and owners of Valentino over the years. New York Times: A Cover Girl Who's Simply HimselfWe first came across Andre J. on Malcolm Harris' Cut Sew and Blog which was featured on the Business of Fashion in September. Andre had been selected by Cut, Sew…

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The Business of Fashion: Who are you?

Thanks to the more than 65 of you who filled out the Business of Fashion survey to help us learn more about the BoF community. While this is by no means a scientific sample, it does represent the demographics, behaviour and opinions of the core audience who turns to this site most often. I thought the least I could do was share our learnings with you. The biggest takeaway, especially through your detailed written comments, was that the BoF has really become a space for industry professionals to inform themselves and engage with each other on both creative and business issues. We will continue to build on this in the months to come and have really appreciated that more of…

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