LONDON, United Kingdom — London, of course, is widely known in the fashion world for its unbridled creativity and superb emerging fashion talent. But, increasingly, it could also be described as fashion’s Silicon Valley, with a growing number of innovative fashion ecommerce startups sprouting in the city, following in the footsteps of the ultimate luxury e-tailing pioneer, Net-a-Porter.com.

During my visit to Vienna for the 9 Festival for Fashion & Photography, I had the privilege of hosting a discussion amongst some of the newest fashion e-tailers on the London scene, bringing together Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com.

Thanks to our easy-to-use Flip Video Mino, we managed to capture some of the most poignant responses from our illustrious panel and are pleased to share them with you in the coming weeks. First up: How are your clients changing their shopping habits in the downturn?

RSS and email subscribers, click here to watch the video.

Burberry Store, courtesy of Bloomberg

Burberry cut to neutral at J.P. Morgan (WSJ)
“J.P. Morgan downgraded fashion company Burberry group to neutral from overweight, saying the group is now trading at a 5 percent discount to the luxury goods sector, compared to a historical average discount of 20 percent.”

Taobao Partners with UNIQLO to Grow China’s Online Fashion Market (Businesswire)
“UNIQLO, a new-style casual wear brand under Japan’s leading apparel retail group Fast Retailing Co., today announced a strategic partnership to launch the online sales business of UNIQLO’s casual wear products in China.”

Apparel Prices Slip in March, Up on Year (WWD)
“Recessionary pressures created volatility in retail apparel prices in March.” (Subscription required)

Net-a-Porter launches off price website (Drapers)
“Net-a-Porter has launched its off price designer fashion website theOutnet.com, (which) sells around 200 luxury brands at prices discounted by up to 80%.”