The Spotlight | Palmer Harding
Palmer Harding S/S 2012 Film | Source: Palmer Harding
LONDON, United Kingdom — Designed by Matthew Harding, 27, and Levi Palmer, 30, Palmer Harding made its debut at London Fashion Week last September, focusing on the power of a crisp white shirt. With this simple, savvy strategy, compulsive attention to detail and wizard-like skills for sculpting Swiss cotton, the men’s and women’s shirt label quickly garnered healthy international interest.
While white shirts are at the core of Palmer Harding, the designers stress that the brand’s vision is not limited to one type of garment. “We’re not just a white shirt company. We’re a designer brand that starts with shirts,” explained Harding. But not wanting to add noise to a crowded fashion market, or take on too much, too soon, the duo aim to perfect their shirts, a piece of clothing they feel is often neglected, before moving on to a full line.
“It’s easier to start a business having one focused thing. I think [people feel] there’s a need to rush in fashion. But we’re going to take our time,” he continued. “And when we do branch out into other aspects, we want them to highlight the beauty of the shirt. We don’t want to detract from what our core brand is about,” added Palmer.








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