6 Core Beliefs Behind the New ‘Apple Watch’

Variations of the new Apple Watch | Source: Apple

Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple’s strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.

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Apple CEO Hints at Gamechanging Wearable Devices

Tim Cook at the All Things D conference | Photo: Asa Mathat for All Things D

RANCHO PALOS VERDES, United States — Speaking yesterday at the All Things Digital conference, Apple CEO Tim Cook said the company would release “several more game changers” like the iPod, iPhone and iPad, hinting that wearable devices could be among them.

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