New York Fashion Week | Of Fashion Prequels and Sequels

Gareth Pugh Spring Summer 2010 Film Installation

NEW YORK, United States — In recent seasons, digital fashion film has been gaining momentum as an emotionally charged and cost-effective presentation format. But this season is the first time designers have started using film in a way that tightly complements their runway shows and lets them extend their presence across multiple fashion weeks, in different geographic markets. Yesterday evening, English enfant terrible Gareth Pugh,

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