Chinese e-commerce goliaths like Taobao provide a powerful platform for start-up fashion and apparel e-tailers, reports Genevieve Flaven.
For a large number of international apparel brands, the route into China’s fast-growing e-commerce market often involves Tmall. BoF investigates.
BEIJING, China — With its burgeoning middle class and status-conscious consumer culture, China remains the primary engine driving luxury market growth, even in a rapidly weakening global economy. But recent reports from China’s National Bureau of Statistics show that even China’s economy is experiencing what one Chinese cabinet member called a “sharp slowdown.” For fashion brands operating in China, this presents a distinct