Second lines come first, Hermès loses fight, Charlier’s back, DiorMag launch, Rewriting Gucci

| Daily Digest

See by Chloe Autumn/Winter 2012 | Source: IHT

In France, Second Lines Finally Can Come First (IHT) “For French brands, there is always a sneaking feeling that a second line is second best. The Milan designers rejoice that Just Cavalli or Emporio Armani are on the runway… But French ‘subsidiaries’ are either non-existent, hidden or given slightly pejorative names, like ‘diffusion’ line.” France’s Hermès loses China trademark fight

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Burberry’s Tweetwalk, Tom Ford’s off day, eBay gratification, London Fashion Week model crisis, Pretty Prada

| Daily Digest

Burberry Spring/Sumer 2012 | Source: Design Scene

Burberry launches 2012 collection on Twitter (Guardian) For the first time, the label “live tweeted” the show on Monday from backstage, posting photographs of each look on Twitter moments before the model stepped on to the catwalk… When you consider that it was not long ago that high street stores smuggled spies into catwalk shows in order to glean clues as to what might be in stores in six months’ time,

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Top 10 Fashion Films of the Season

| Fashion 2.0

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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Tom Ford video, Hermès-LVMH saga, Branded content, Rei’s inspiration, Tomas Maier says ‘Just have less’

| Daily Digest

Tom Ford's Private Spring '11 Show (Grazia Daily) "If there’s one man who knows how to tantalize an audience, it’s Mr Tom Ford. Because, as a New Year gift, the designer has bestowed upon us super-glossy footage of his highly-secretive, high-security showcase four months after it took place." Regulator to weigh Hermès buyout waiver (Reuters) "France's stock market regulator will examine Hermès request for a waiver on buying out minority shareholders on Thursday as the luxury goods maker tries to fend off a takeover from rival LVMH, according to a person familiar with the matter." 7 Stellar Examples of Branded Content from the Fashion Industry (Mashable) "From online blogzines to Tumblr-powered micro sites, branded content is quickly  becoming a cost…

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