Tom Ford video, Hermès-LVMH saga, Branded content, Rei’s inspiration, Tomas Maier says ‘Just have less’

| Daily Digest

Tom Ford's Private Spring '11 Show (Grazia Daily) "If there’s one man who knows how to tantalize an audience, it’s Mr Tom Ford. Because, as a New Year gift, the designer has bestowed upon us super-glossy footage of his highly-secretive, high-security showcase four months after it took place." Regulator to weigh Hermès buyout waiver (Reuters) "France's stock market regulator will examine Hermès request for a waiver on buying out minority shareholders on Thursday as the luxury goods maker tries to fend off a takeover from rival LVMH, according to a person familiar with the matter." 7 Stellar Examples of Branded Content from the Fashion Industry (Mashable) "From online blogzines to Tumblr-powered micro sites, branded content is quickly  becoming a cost…

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Risking Barneys’ cool, Moncler fights fakes, Gilt goes full price, Yoox to open in China, First look at Tom Ford

| Daily Digest

Judy Collinson with Julie Gilhart | Source: Rodim

Will Top Firings Change Barneys’ Cool? (On the Runway) “Increasing Barneys’ profitability was a prime objective… The recession forced retailers to become leaner and more competitive, in particular with online sales, and that urgency will be critical to Barneys’ cool.” Moncler fights against fakes (Fashion United) “The Italian Fashion Chamber is joining Moncler and also stepping up against fakes…

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BoF Exclusive | The New Creative Establishment 2010 — The 50 Most Influential Creative Forces Working in Fashion Today

| BoF Exclusive

The New Creative Establishment | Source: INDUSTRIE Magazine

LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most influential and inspirational creatives working in fashion today, developed by our friends at INDUSTRIE magazine for their second issue which comes out later this month and was inspired by a much-watched list with a similar name published by Vanity Fair called ‘The New

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The return of Tom Ford, Google targets fashion, Burberry’s better margins, Billy Reid wins, Redefining beauty

| Daily Digest

Tom Ford Spring/Summer 2011 | Source: Vogue.com

Mr. Ford Returns (Vogue.com) “[Tom Ford] is doing things differently this time. He objects to the way the Internet eats up fashion images before the clothes can be bought. He despises sections of the press. Private and formal are terms he favors now. And he’d rather people didn’t ‘Tom’ him anymore. At 49, he lets it be known he prefers “’Mr. Ford.’” Google targets fashion market (Guardian)

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Tom Ford’s glamorous coup, Turning up the value, Playgrounds as runways, Measuring social content, The Céline factor

| Daily Digest

Tom Ford by Terry Richardson | Source: Tom Ford

Glamorously, Tom Ford Is Back (NY Times) “Explaining why he didn’t allow pictures, Mr. Ford said that fashion had become overexposed in recent years… ‘I want fashion to be fun again… You couldn’t wait to get the clothes and put them on, and I think we’ve lost that.’” Luxury-Goods Firms Turn Up Volume on Value (WSJ) “Luxury-goods retailers are coming to grips with the reality that

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