Christian Louboutin Laceups, courtesy of Jak and Jil
NEW YORK, United States — In seasons past, industry-watchers have spoken of the growing presence of bloggers at the New York shows, but this is the first season where bloggers have come to New York from all over the world, gaining backstage access, front-row seats and even juicy scoops, in a full-on, international blogger invasion. Bryanboy is here from Manila. Susie Bubble is here from London. And Julia and Jessie from Les Mads are here from Germany.
What’s more, at many of the shows, bloggers and web editors have been seated together, allowing for some spontaneous exchange and an opportunity to meet the faces behind some of the finest fashion websites around. Already I have met the super-smart Tommye Fitzpatrick of Fashionologie, the stylish Christene Barberich of Refinery29 and streetstyle maven Phil Oh of Streetpeeper.
But most of all, I was delighted to meet Tommy Ton, the man behind Jak and Jil, which recently won the public vote for the best fashion blog in the Dazed Digital RAW Blog awards. If there was one blog to which BoF was happy to lose, it was to Jak and Jil’s genius photography, editing and fashion moments, as captured by this humble, soft-spoken young man.
Fashion 2.0 | Social Media Reality Check
Tavi Gevinson | Source: Style Rookie
NEW YORK, United States — Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — BryanBoy, Susie Bubble and others — the new fashion stars.
During New York Fashion Week in September, The New York Times Technology section exclaimed: “Young bloggers Have Ear of Fashion Heavyweights.” Then, Women’s Wear Daily declared: “Everyone’s doing it: Brands take on Social Media,” and followed with “Bricks Versus Clicks: Front Row at D&G,” ranking the front row presence of bloggers at D&G in Milan as a “Defining Moment” of the Spring/Summer 2010 collections.
But it didn’t there. The Independent in London showcased the “New Kids on the Blog,” Metro News in Toronto said “Style bloggers bring fashion to the masses,” the Irish Independent said fashion blogs are “Writing with Style,” the Financial Times revealed that “Style bloggers take centre stage” and the International Herald Tribune chimed in, saying that we are moving “From Couture — to Conversation.”
And while nothing delights us more than to see bloggers finally getting the attention and respect they deserve, the time has come for a bit of a social media reality check.
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Tagged: Bryanboy – Dolce & Gabbana – Social Media – Tavi Gevinson – Tommy Ton
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