Shoppers Save Time, Money With Customisation

Shoppers in a traditional brick-and-mortar store | Source: Reuters

NEW YORK, United States — Technology may finally be solving the thorny problem of buying clothing online - that you cannot try things on. Through scanners and data mining, consumers are now able to get a custom fit, saving them time and money because they do not have to order multiple items and return what doesn't fit.

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Amongst Promises of a Perfect Fit, What Fits and What Doesn’t?

Clotheshor.se | Source: Clothes Horse

SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major

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