Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
For Twitter Inc., a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy. The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service.
LONDON, United Kingdom — The fashion universe has always been a bit of a self-contained bubble to outsiders. Those too-tall models in acres of silk? Those outlandish shoes you can't walk in? The dresses that cost as much as a small car? Nice to look at, but hardly a part of most people's lives. The organizers of London Fashion Week, which kicked off Friday, are hoping to change that perception.
SAN FRANCISCO, United States — Twitter Inc. hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website.
SAN FRANCISCO, United States — Facebook Inc.’s success in mobile advertising, which is making it a stronger rival to Google Inc., is also providing a model for other social-networking sites such as Twitter Inc., Pinterest Inc. and Snapchat Inc.
SAN FRANCISCO, United States — Since 2010, Square Inc's matchbox-sized card readers have steadily supplanted credit card machines in coffee shops and corner stores across the United States.
SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly being used to track personal health with wearable computing gadgets such as Nike Inc.’s fitness devices.
Being Thom Browne: His Moment Is Now (NY Times) “‘Other designers get cross-pollinated a lot,’ Michael Hainey, deputy editor of GQ, said in discussing Mr. Browne. ‘You know, suddenly everyone’s showing orange this season because that designer’s fabric person is researching the same fabric as three other people. Thom stands apart. He’s always stood apart.’ He is a game-changer, Mr. Hainey added, a
The Fixer in the House of Narciso (WSJ) “For women’s fashion designer Narciso Rodriguez, it has meant hiring left-brain fashion-industry veteran Robert J. Wichser in May. The label tapped him to be chief executive and resident ‘suit’ at the 15-year-old label. Mr. Wichser’s mission is to help the Narciso Rodriguez label regain the business mojo that has eluded it in recent years.” Square to
Awaiting the Storm’s Price Tag (NY Times) “Even as businesses struggled on Monday to gauge and contain the damage from Hurricane Sandy’s slow move up the East Coast, economists played down the likely long-term effects. The recovery after the storm, they said, could actually pump up growth temporarily in a few sectors, like construction and retail sales, when cleanup begins in earnest in a few days.” Simplicity and Order
LONDON, United Kingdom — When we first launched our Twitter account back in December 2008, I have to admit I had no idea how BoF would use the nascent social media tool. Naysayers were already dismissing the platform. But as with many things here at The Business of Fashion, we decided to conduct an experiment and gauge the results for ourselves. Well, less than three years later, I am delighted to report that, as of today, our
‘I am having a flashback!’ (FT) “Diane von Furstenberg, 65, invented the wrap dress in 1974 at the age of 27; in 1983 she sold her company, later moving to France. She returned to New York in 1990 and relaunched her own brand in 1997… Yvan Mispelaere, 44, became creative director of DVF in 2010, following stints at Gucci, Chloé and Valentino.” Twitter Most Likely To Convince Customers To Buy (Huffington Post)
Singapore to the fore (FT) “‘Until two to three years ago, not much had happened in Singapore’s [fashion and retail] scene,’ says Jean-Baptiste Debains, Asia-Pacific president of Louis Vuitton… But now Singapore, once regarded as Asian fashion’s frumpy step-sister, a place where steamy weather and limited retail options bred a populace most comfortable in beachwear, has seen an unprecedented flurry of