Decarnin exits Balmain, Reviving Russia, Boom time in Australia, Twitter’s brand pages, Ruth Hogben live

| Daily Digest

Christophe Decarnin | Source: Homme a la Mode

Balmain Exit (Vogue UK) “Christophe Decarnin is leaving Balmain after spending five years as creative director. A successor has not yet been appointed…. Decarnin joined the French fashion house in 2005 as a designer before being made the creative director in November 2007. He is largely credited for introducing the rock and military-inspired look… that the label is currently known for.” Reviving the Russian

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Brands Experiment with Weibo, China’s Answer to Twitter

Fashion 2.0 | Shanghai

Screenshot of Gucci on Weibo | Source: Gucci

SHANGHAI, China — In the parallel internet universe behind China’s “Great Firewall,” where search engine Baidu is Google, etailer Dangdang is Amazon, and video sharing site Youku is YouTube, the microblogging service Weibo (pronounced Way-Bwah, literally microblog) — launched in August 2009 by online media giant Sina Corp — has emerged as the country’s answer to Twitter. According to brokerage and investment group CLSA Asia-Pacific

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BoF Exclusive | Behind the Tweets: Learning from the Best of the Fashion Twitterati

BoF Exclusive | Intelligence

NEW YORK, United States — To tweet, or not to tweet. That has been the question on many fashion business minds over the past year. Not every brand needs a Twitter account, but if a brand does decide to stake out a presence on Twitter, they should do so with a clear plan in mind and a voice that is consistent with the brand, while also opening up a new point of view. Most of all, Twitter should be a tool for engagement with a

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Fashion cycle reboot, Reiss’ personal tailoring, ASOS American invasion, Twitter luxe, Menswear’s new names

| Daily Digest

Céline Autumn/Winter 2010 | Source: Céline

The new fashion forward (Telegraph) “Such is the insanely accelerated speed of the fashion world that the clothes appearing in shops now already seem not to be the latest thing, their significance lost, having long ago been… sucked dry through overexposure.” Personal tailoring for everyone (Telegraph) “With 84 stores in Britain (it also has branches in the USA, China and the Gulf), the scheme has the

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Jimmy Choo preps for IPO, Women lead recovery, Twitter talk, Holt Renfrew gets friendly, New faces

| Daily Digest

Jimmy Choo takes steps to possible IPO (FT) "The private equity owner of Jimmy Choo plans to appoint investment banks to advise on strategic options for the maker of stilettos for the stars, including a possible initial public offering valuing the company at about £500m." Affluent, Generous Young Women Lead Recovery (Marketing Daily) "When it comes to power-shopping our way toward economic recovery, a new report from American Express says well-heeled young women are leading the charge." Should luxury brands use twitter? (Luxury Society) "Luxury is an intricate web of emotions... can it be captured in 140 characters (and that too with a shortened link of some sort if the company is trying to drive some traffic to a specific…

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