Fashiontweek.com homepage

NEW YORK, United States—Last season, the fashion flock embraced Twitter like never before, giving fashion consumers a captivating play-by-play from front rows and afterparties at fashion weeks from New York to Paris. Indeed, for a few days, New York Fashion Week became the 4th biggest trend on Twitter.

Now, capitalizing on this momentum, a San Francisco-based publishing and advertising network has launched a website called FashionTweek that today began aggregating tweets about New York Fashion Week from all over the Twitterverse, promising “realtime reaction to the shows, parties and people of Fashion Week NYC” at a single destination. … Continue Reading

Stella McCartney Twitter Page

LONDON, United Kingdom — Facebook, Twitter, MySpace. Many large fashion brands have pages or accounts on at least one of the big three in social media. As a whole however, the fashion industry has been slow to embrace these tools — certainly a lot slower than their customers.

Of the 38 tweeting fashion brands listed by WWD, only nine are based in Europe. Of those nine, Henry Holland is the only one not associated with a large multi-national company (Adidas, Dior, French Connection, Gucci, H&M, Lacoste, Louis Vuitton and Stella McCartney round out the list). While Twitter is not the sole representative of fashion’s social media presence, the list offers a fairly representative picture of who’s experimenting with social media — and more tellingly, who’s not.

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The Business of Fashion in Vogue Korea, May 2008

LONDON, United Kingdom — It’s been awhile since our last BoF update. The past few months have been busy on our end, so forgive us for a solely BoF-focused post to keep you abreast of all the developments on our side in recent months, and to share a little about things to come in the months to come.

We are dot-com: Probably the most noticeable change since our redesign in December is our new domain name: www.businessoffashion.com. That’s right, we managed to secure the dot-com for Business of Fashion despite the fact that some Indian cybersquatters first offered it to us for almost one thousand dollars and then told us they sold it to someone else in the meanwhile. But, in an amazing and mysterious twist of fate, our Managing Editor, Khaleed Juma, happened to find the domain for sale on the Internet for the grand total of $9.99! So, we welcome you to our official dot-com status and invite you to update your links and bookmarks to find us as quickly as possible.

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Backstage tweet from Marc Jacobs show, courtesy of The Moment

NEW YORK, United States — As another fashion week season comes to a close, we’ve seen everything from intergalactic armour to a full-fledged ’80s revival on the runways. But when it comes to covering and commenting on the collections, one trend stands out. This time around, we came closer than ever to capturing and transmitting the real experience and energy of the shows thanks to fashion’s growing love affair with Twitter.

Editors at New York Times fashion blog The Moment, Women’s Wear Daily, SHOWstudio and our very own The Business of Fashion, among others, took to the “micro-blogging” service with enthusiasm, using their iPhones, BlackBerrys and laptops to broadcast haiku-length updates on what they were doing and thinking at presentations and parties from New York to Paris. For fellow insiders and fashion consumers following their  “tweets” this amounted to a captivating play-by-play delivered with immediacy and intimacy like never before.

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