Fashion brands continue to invest in short videos as part of their seasonal advertising campaigns. Some are pushing the boundaries with novel narrative content, ‘edutainment’ and big budget directors.
Debenhams Plc, the U.K.’s third- largest department-store chain, said it’s reducing the level of discounts ahead of the key Christmas season to avoid the damage to profitability that price cuts caused last year.
From credit card companies to automakers, it seems everyone wants a piece of the fashion world to inject a little oomph into their brands. When does it work?
Across Europe, companies hoping to list are having their plans dashed by plunging equity prices. But what’s bad for public stock markets may be good for private equity firms.
BoF compiles the most important professional moves of the week.
As the art world congregates in London for the Frieze art fair, fashion businesses stand to profit.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
Can EBay’s marketplace model, low barriers to entry and large, built-in audience of fashion consumers unlock value for young labels and EBay alike?
With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas.
In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance?