Behind the Vans Boom

A scene from "Vans 'Off the Wall' 1966" movie | Source: Vans

More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company’s strategy.

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Op-Ed | For Musicians, Fashion’s Double-Edged Sword

(L) Azealia Banks in '212' music video; (R) An outtake from '1991' album cover | Source: Azealia Banks

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

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Exclusive First Look: Six Design ‘Iconoclasts’ Interpret Louis Vuitton’s Monogram

Karl Lagerfeld and Frank Gehry for Louis Vuitton | Photo: Karl Lagerfeld for Harper's Bazaar

Today, BoF brings you an exclusive first look at Louis Vuitton’s ‘Celebrating Monogram’ collaboration with six art and design legends: Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo, each of whom have re-imagined the fashion powerhouse’s iconic monogram.

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Role Call | Miyon Im, Head of Product

Miyon Im, head of product at Lyst | Source: Courtesy

As head of product for Lyst, a personalised shopping site, Miyon Im says that a successful product manager should have a really broad skill set and absorb as much information about the different functions of the business they are working in as possible.

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Inside Diesel’s ‘Reboot’

Diesel Reboot campaign | Source: Diesel

It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

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Class Action: The Fashion Brands Training Tomorrow’s Artisans

Brunello Cucinelli cashmere artisans | Source: Studio di Sante Castignani

Struggling to recruit skilled craftsmen, fashion companies have moved to tackle the deficit, launching new schools to train the next generation. BoF brings you a look at how these brands are preserving their craft, courtesy of Wallpaper* magazine.

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