HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping malls and international fashion chains in Hong Kong, turning cheap into the new chic as luxury falls out of favour.
Op-Ed | Making The Case Against Fast Fashion Collaborations (Opinion) “These underlying commercial motives are often obscured, however, by a ubiquitous but pernicious phrase: ‘the democratisation of fashion.’ Whoever coined the term is surely the marketing genius of the 21st century. On the face of it, who can argue that ‘the democratisation of fashion’ isn’t a good thing?” Joseph Mimran’s Fresh Approach (Intelligence)
Victoria’s Secret Channels Mad Men Into Hottest Limited (BusinessWeek) “Limited Brands Inc. Victoria’s Secret is thriving using a marketing strategy that seems more Mad Men-era than from the age of Twitter. While other big brand retailers try to hone their social- media skills, the intimate-apparel chain is creating excitement with a network TV holiday fashion show featuring young women wearing Swarovski crystal-decorated
Where Did the Free Spirits Go? (NY Times) “The Friday and Saturday shows of Fashion Week used to be a solid source of cool, a look-forward-to spree of messiness and mischief before the grown-ups demanded our attention. But lately, instead of being truly free-spirited, some of these designers have begun to seem as malevolently insistent as an Oompa Loompa chanting, ‘If you are wise, you’ll follow me.’”
Global Briefing | Chinese Fashion Brands Look West (Insight & Analysis) “It’s nearly impossible to go a week without reading about international fashion brands expanding their operations in China. But what about Chinese brands targeting the West?” Op-Ed | What Went Wrong at Aquascutum? (Opinion, Insight & Analysis) “In April of this year, at a time when Burberry posted an 11 percent increase in sales,