The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
COLUMBUS, United States — L Brands, which owns Victoria's Secret as well as Bath and Body Works, said that revenue at stores open at least a year rose 3 percent in July, better than expected, and the company raised its earnings guidance for the second quarter.
HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping malls and international fashion chains in Hong Kong, turning cheap into the new chic as luxury falls out of favour.
Op-Ed | Making The Case Against Fast Fashion Collaborations (Opinion) “These underlying commercial motives are often obscured, however, by a ubiquitous but pernicious phrase: ‘the democratisation of fashion.’ Whoever coined the term is surely the marketing genius of the 21st century. On the face of it, who can argue that ‘the democratisation of fashion’ isn’t a good thing?” Joseph Mimran’s Fresh Approach (Intelligence)
Victoria’s Secret Channels Mad Men Into Hottest Limited (BusinessWeek) “Limited Brands Inc. Victoria’s Secret is thriving using a marketing strategy that seems more Mad Men-era than from the age of Twitter. While other big brand retailers try to hone their social- media skills, the intimate-apparel chain is creating excitement with a network TV holiday fashion show featuring young women wearing Swarovski crystal-decorated
Where Did the Free Spirits Go? (NY Times) “The Friday and Saturday shows of Fashion Week used to be a solid source of cool, a look-forward-to spree of messiness and mischief before the grown-ups demanded our attention. But lately, instead of being truly free-spirited, some of these designers have begun to seem as malevolently insistent as an Oompa Loompa chanting, ‘If you are wise, you’ll follow me.’”
Global Briefing | Chinese Fashion Brands Look West (Insight & Analysis) “It’s nearly impossible to go a week without reading about international fashion brands expanding their operations in China. But what about Chinese brands targeting the West?” Op-Ed | What Went Wrong at Aquascutum? (Opinion, Insight & Analysis) “In April of this year, at a time when Burberry posted an 11 percent increase in sales,
Underwear: The next big thing in smalls (Independent) “For a lingerie brand that has built a worldwide reputation by flaunting (and boosting and covering in rhinestones) the assets of some of the world’s top models, the exterior of the new Victoria’s Secret flagship store in London is somewhat demure.” J. Crew returns to profit in 2nd quarter (AP) “Preppy clothing seller J. Crew Group Inc. said
NEW YORK, United States — In recent years, the main fashion weeks in New York, London, Milan and Paris have attracted unprecedented interest from end consumers, with brands live streaming their shows and bloggers reporting from the runway in realtime on their sites and social channels like Twitter and Instagram. But in most cases, the actual clothes showcased during fashion week aren’t available to consumers until many months after
Megha Mittal to buy luxury fashion house Escada (Reuters) “‘Today the insolvency administrator of ESCADA AG signed a sale and transfer agreement with one of the Mittal Family Trusts,’ the company said in a statement late on Thursday after the preliminary creditors’ committee approved the deal.” Victoria’s Secret unveils plans for launch in UK and Europe (Retail Week) “US fashion and beauty giant