
Image courtesy of Fashion156.com
LONDON, United Kingdom - While taking a whirl around the Internet these days you’re bound to bump into an online fashion magazine – or ten. Everyone from Richard Mortimer of Boombox fame to Net-a-Porter’s Natalie Massenet is getting in on the action – and looking for ways to monetise it.
For a long time, content developers had a hard time creating a distinction between simple websites and bonafide online magazines. But, in the past year, a plethora of online magazines have emerged with three common threads:
Multimedia: The new magazines are a veritable multi-media festival. For some content consumers, particularly younger tech-savvy types, a multi-media experience is the only way to capture (and keep) their attention: lots of videos, blogs, and communities.
Integration: The trick here has been to create a truly integrated experience across different channels — for example, how do you make an offline page really come alive on the Internet? Creating complementary content that can be consumed separately, and together, satisfies even the most demanding multi-tasker.
Convergence: Style.com meets Neiman Marcus.com. Content companies are integrating commerce models into their sites while commerce companies are creating their own content, and thereby, becoming content destinations in and of themselves.
To mark the surge of online magazines, we’ve compiled a list of ten of the most interesting concepts to watch:
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