Jaime Perlman Tests the Future of Fashion Editorial

| Fashion 2.0

Jaime Perlman | Source: Jaime Perlman

LONDON, United Kingdom — “Everyone knows that editorial content is going to change,” says Jaime Perlman, Art Director of British Vogue. As web magazines, fashion films and a new generation of bloggers continue to capture the collective imagination of industry insiders and end consumers alike, there’s no doubt that fashion media is embracing digital technology like never before and becoming more immediate, transparent and

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Hugo Boss down, UK retail fights back, Lulu’s Asian expansion, Prada shortens layoffs, BFC Vogue Fashion Fund

| Daily Digest

Hugo Menswear | Source: Hugo Boss

Hugo Boss European sales fall 13 percent (Drapers) “Total European sales at Hugo Boss fell 13% to €852m (£766m) over the first nine months of 2009 as the brand and retailer was hit by a turbulent northern European and Spanish trading climate.” M&S and Next fight back while Primark shines (Reuters) “Updates from three of Britain’s biggest clothing retailers should shed a little more light next week on

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BoF Recommends | The September Issue

| Uncategorized

LONDON, United Kingdom — Bootlegged copies of The September Issue have been circulating amongst fashion insiders in London. The new 90 minute documentary featuring Anna Wintour of American Vogue is not due to hit U.S. and U.K. theatres until later this Summer, but it is already providing much fodder for industry conversations over mid-Summer cocktails and pre-collection appointments. The film revolves around the development,

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Alexandra Shulman | On the future of fashion magazines

| London

Alexandra Shulman, courtesy of David Wise

LONDON, United Kingdom — When BoF’s Vikram Alexei Kansara explored the interactive future of fashion magazines about a month ago, a lively debate ensued in the comments section of the post and in emails with our readers. It is one of the most read articles on BoF thus far in 2009. Clearly this is a topic on everyone’s minds, not only in the fashion media, but also print media more generally. Major newspapers like The

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Carine Roitfeld | Revealed to be real

| Intelligence

http://www.youtube.com/v/ET3QW7pz32w&hl=en&fs=1"

PARIS, France — My favourite part of the recently released documentary on Carine Roitfeld is when the French Vogue editrix describes the level and degree of preparation for  a shoot with photographer Patrick Demarchelier. The shoot takes place in an agricultural show, contrasting haute couture with farm animals. As she explains, every shot had been imagined in her mind beforehand and everything had been meticulously planned to keep

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