BoF Exclusive | Apple Watch To Make Editorial Debut in Vogue China

The cover of Vogue China’s November issue, featuring the Apple Watch | Source: Vogue China

Today, BoF can reveal that the Apple Watch will make its fashion editorial debut on the cover of Vogue China’s November issue, featuring supermodel Liu Wen. We spoke to Angelica Cheung, editor-in-chief of Vogue China, to get the story behind the story.

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Apple Watch Threatens Mid-Range Swiss Brands

Tissot T-Touch Expert Solar | Source: Tissot

Swatch Group AG’s Tissot T-Touch Expert Solar watch has a compass, tells the altitude and runs on solar power. It costs $1,250 — more than three times the smartwatch Apple Inc. unveiled yesterday, putting it squarely in the crosshairs of the tech giant’s latest gizmo.

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