Apple Watch Threatens Mid-Range Swiss Brands

Tissot T-Touch Expert Solar | Source: Tissot

Swatch Group AG’s Tissot T-Touch Expert Solar watch has a compass, tells the altitude and runs on solar power. It costs $1,250 — more than three times the smartwatch Apple Inc. unveiled yesterday, putting it squarely in the crosshairs of the tech giant’s latest gizmo.

…Continue Reading

Swatch Sees Smartwatches as Opportunity, Not Threat

Swatch store in Osaka, Japan | Source: Shutterstock

ZURICH, Switzerland — The emergence of smartwatches, gadgets allowing the wearer to check text messages or capture video, is an opportunity rather than a threat for traditional watchmakers, the head of Swatch Group told Reuters on Friday.

…Continue Reading

Behind Intel’s New Fashion Collaborations

L: Carol Lim and Humberto Leon, co-founders of Opening Ceremony; R: Brian Krzanich, chief executive of Intel | Source: Courtesy

With the worlds of fashion and technology set to become increasingly intertwined, Intel has announced a series of collaborations with Opening Ceremony, Barneys New York and the CFDA, aimed at fostering the development of stylish wearables.

…Continue Reading