Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.
The Future of Public Relations and Social Media (Mashable) “In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry.” Social network ad spending to exceed $2 billion in 2011 (Biz Report) “The amount of money
How Westfield won us over (Independent) “When the Australian property giant, the Westfield Group, opened its shining, £1.7bn retail cathedral in Shepherd’s Bush, West London, on 30 October 2008, its timing could not have been worse…One year later and the mood music from a number of the centre’s retailers appears more positive.” Boutiques close as recession reshapes high street (The Times)
LONDON, United Kingdom – I didn’t want to like the new $2.7 billion Westfield mall in London. I really didn’t. For one thing, I’m American. I’ve done my fair share of time in malls. For another, this mall happens to be pretty much in my backyard in London’s Shepherd’s Bush and I had been indoctrinated for months before the opening that it would be a tragedy for local residents. And then there’s the name. The Australian