Luxury Society and the Social Media Revolution in Women’s Wear Daily

LONDON, United Kingdom — Yesterday, Women’s Wear Daily published an in-depth report about Luxury Society, a project which was first announced on BoF in March of this year. Since the Luxury Society Whisper Campaign began, more than 2000 luxury professionals from over 50 countries have joined the community. Accompanying the main piece was an interview I did with Cate Corcoran of WWD  on the Social Media Revolution in the

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Everybody’s talking about | Women in the middle

NEW YORK, United States and LONDON, United Kingdom - Some say that during a downturn, there is a flight to the high-end: buy fewer of the more expensive pieces that will stand the test of time and do away with impulse fashion purchases. There is also a rush to discounters: buy the same quantity of goods, but at lower prices which enables consumers to keep the newness factor, albeit at inferior levels of quality. Therefore, it is said, the middle market suffers. Whatever is the conventional wisdom, if recent moves by some of the industry's most successful fashion executives are any indication, there is a significant opportunity to be captured in the middle market, which has lagged in recent years.…

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WWD reports today that has concluded an agreement to sell advertising on the Sartorialist blog maintained by Scott Schuman, a former fashion industry staffer who left a fashion sales showroom to create one of the best known blogs in the fashion blogosphere. Women's Wear Daily said: A fashion label may get the best endorsement when its wares show up on a well-dressed city dweller photographed for fashion industry veteran Scott Schuman's popular blog The Sartorialist. But for those who want more direct brand promotion, and will begin to sell ads beginning Sept. 1.... ...The partnership is the first time the CondéNet properties have sold ads for a brand outside the company stable. Schuman's blog, where he posts…

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YSL: Interactive experimentation

For years now, the Yves Saint-Laurent brand has been a drag on the otherwise strong results posted by many other fashion brands in the Gucci Group, owned by parent-company PPR. Most recently, Bottega Veneta has been on a tear with strong financial results (eclipsing YSL's top line revenue in 2006) and a leading position in the luxury consumer league tables, making it the number two luxury brand in PPR's stable. The story for YSL is a lot less fairytale, and a lot more Nightmare on Elm Street. The brand has not been profitable since Gucci Group purchased it in 1999 and is still reportedly losing around €50m a year. The brand turned over €194m in sales in 2006. PPR doesn't…

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The Basics | Part 3 – How do I Find the Right Investors and Partners?

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Taking on financing is one of the most important decisions an emerging fashion company will make.  This step is absolutely essential because the early stages of growth often requires significant amounts of working capital that cannot be generated by the business alone. So, unless you are independently wealthy and sitting on a pile of cash, financing decisions will be part of your critical path, early on. What is the difference

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Crowning glory: The CFDA/Vogue Fashion Fund

For all of you budding young designers based in America, the CFDA has officially begun its annual search for America's most promising young designers. Each year, the CFDA awards a $200,000 grant to the winner, along with mentoring from a recognised fashion business guru as part of the CFDA/Vogue Fashion Fund.  Past winners include the intelligent and talented Doo-Ri Chung (looking super glam in this ad) who is mentored by J.Crew's legendary Mickey Drexler and the refined-beyond-their-years Proenza Schouler design duo, Jack McCullough and Lazaro Hernandez, who were mentored by Burberry's impressive former CEO, Rose Marie Bravo. This is a really great initiative from the CFDA and other venerable fashion names like Barneys New York and Vogue. That said, I…

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