With an Evolutionary Approach, Uniqlo Aims to Create New Category

Uniqlo Lifewear Presentation | Source: Uniqlo

Earlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.

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Behind Uniqlo, Inditex profit, Ted Baker growth strategy, Shang Xia’s Chineseness, Junya’s lace

Yuki Katsuta by Chad Ingraham | Source: WSJ

The Man Behind the Puffy Purple Coat (WSJ) “Mr. Katsuta is senior vice president of global research and design for Fast Retailing’s Uniqlo. Known for urbanized basics like T-shirts, sweaters and khakis, Uniqlo is one of the fastest-growing clothing chains in Asia. Mr. Katsuta joined the company in 2005 and now manages 100-plus designers based in New York, Tokyo and Shanghai, directing them like the maestro of an

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