Source: brandsfever.comPARIS, France — A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to rewrite a tweet. What was the
A look from Dior Couture Fall/Winter 2012 | Source: Nowfashion.comPARIS, France — With fabled fashion innovators Raf Simons and Hedi Slimane scheduled to make their respective ready-to-wear debuts at Dior and Saint Laurent, two of French fashion’s most iconic houses, the stage is set for a historic Paris Fashion Week. And indeed, the conversation amongst editors, buyers and other industry insiders assembling here in the world’s fashion capital is charged with palpable excitement. BoF spoke to
Christian Louboutin | Source: Mad about ParisLouboutin wins red soles trademark battle (FT) “French shoe designer Christian Louboutin has won the right to trademark protection of his distinctive red soles in a US federal appeals court in the latest chapter of a bitter legal battle with rival luxury house Yves Saint Laurent.” MADE, a New York Fashion Booster, Makes Paris Inroads (WSJ) “MADE Media Group helped launch several hot young U.S. fashion labels by
Stefano Pilati by Evan Sung | Source: NY TimesZegna Hires Designer From Saint Laurent to Bolster Brand (NY Times) “The Italian men’s wear company Ermenegildo Zegna moved on Tuesday to strengthen its core brand and breathe new life into its little-known women’s fashion line by hiring a designer best known for his work at Yves Saint Laurent.” Richemont’s Asia bonanza slows, tourists boost Europe (Reuters) “Richemont, the world’s second-largest
PARIS, France — When Hedi Slimane was appointed creative director of Yves Saint Laurent, last March, YSL’s parent company, PPR, gave the designer “total creative responsibility for the brand image and all its collections.” Only a few months into the job, Slimane has started with a bang, dropping the first name of the company’s iconic founder in a significant rebranding — from “Yves Saint Laurent” to “Saint Laurent Paris” — sending
