Prada Woos Young Chinese With Edgier Sister-Brand (WSJ) “Aiming to cash in on China’s bulging population of young fashion-lovers, Prada is turning its focus in the Chinese market to its… Sister-brand… Miu Miu has struck a chord with China’s young luxury shoppers… Who… Don’t remember the era in which the brand was overshadowed by the Prada label.” Global growth drives ASOS sales (FT) “Online
E-commerce Luring Top Editorial Talent (WWD) “A new kind of magazine has indeed arrived online and its bringing editors into the sales business. For the last year, fast-growing online retail companies like Gilt and Net-a-porter in the U.K. have been scooping up orphans from the magazine world with the idea that editorial content can help them drive sales.” Rising raw prices to hurt luxury margins (Reuters) “Record
Balanced on Fashion’s Wobbly Pedestal (NY Times) “In total, Mr. Pilati has been a designer for nearly 30 years, during which time he has had highs and lows, wrestled with drug abuse, and constantly questioned his place in fashion and whether the pressures are worth it.’I have worked and worked and worked hard again… I have been a monk here.’” It’s Hard to Be Sexy (NY Times) “Of course, all this
LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…
[caption id="attachment_2450" align="alignnone" width="501" caption="Stefano Pilati of YSL, courtesy of Wallpaper"][/caption] Black is back at Yves Saint Laurent (Financial Times) After ten years of losses, Yves Saint Laurent breaks even amid the current recession. Net-a-Porter profits rocket (Drapers) Due to improved margins, Net-a-Porter's pre tax profits are up 300 percent to £9 million. Wal-Mart's Profits Attributable to Sad State of Economy (Seeking Alpha) "Wal-Mart is one of the few stalwarts to actually expand business amidst today's financial carnage and the glowing statistics are not to be mistaken for a grandiose harbinger of U.S. economic vitality." Christian Lacroix Heads Back to the Basics (WSJ) As a response to the economic tumult, Lacroix pulled back on his signature exuberance.