Zandra Rhodes for Marks & Spencer

LONDON, United Kingdom — She may have given up the boyfriend and lost the company, but Noelle Reno, the founder of Degrees of Freedom with ex-boyfriend Matthew Mellon, has retained her love of working in fashion. After a year hiatus in the wake of the separation (during which she filed suit against Mellon in Manhattan Superior Court), she’s back in London and hard at work on her next fashion project—trying to grow Zandra Rhodes into a global lifestyle brand.

“She belongs up there with Vivienne Westwood,” Reno told The Business of Fashion. “She set so many trends.”

Rhodes’ recent successful collaborations with Top Shop and Marks & Spencer convinced Reno that now is an opportune time to seize upon what she sees as the growing public interest in the Zandra Rhodes brand. “Zandra Rhodes is already a luxury, lifestyle brand and we are simply working on expanding product categories that offers quality and value,” Reno said. “Zandra has enjoyed working on the collaborations with major retailers and in focusing again on her core business.”

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Two legendary doyennes of the fashion world have been making news this week — and not just for their colourful fashions.

Today, Betsey Johnson announced a majority investment in her business from Boston’s Castanea Partners. Some observers are questioning Castanea’s logic for investing in a 30 year old brand whose namesake is already a grandmother and whose high-profile days are long over.  On the contrary, the business  has a solid own-retail network of 51 stores and a respectable $200m in sales. This could provide a great platform for further growth, as long as Castanea doesn’t dilute the brand’s famous quirky irreverence, which is what is most appealing to its loyal fans.

Earlier this week British fashion icon, Zandra Rhodes, garnered yet another high profile article highlighting the resurgence of interest in her designs around the world. While she doesn’t have a business on the same scale as Johnson, she is still finding news ways of capturing value from over 3 decades in the industry, using her iconic colourful style as the basis for a series of licensing agreements with MAC (for makeup), Pologeorgis (for furs), and the Dash Partnership (for jewellery).

So, why are the fashion grannies on the rise?

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