STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they’re trousers. The Swedish retailer, which typically takes inspiration from the catwalk, today is introducing a new menswear line that pays homage to the company’s history. H&M dusted off material from Mauritz Widforss, one of its two predecessor companies, to create the “Mauritz Archive,” a collection that includes $39.95 long
The Philippines has long been overshadowed by its larger neighbours and underestimated by international fashion brands. Now the country is reporting faster economic growth than China. BoF reports.
STOCKHOLM, Sweden — Hennes & Mauritz AB began selling cheap-chic clothes online in Sweden about the same time Google Inc. started crunching its first search results. Fifteen years later, H&M’s American fans are still waiting for Web shopping.
The rise of high definition, highly accessible digital documentation is driving cut-and-paste fashion trends, argues Liroy Choufan.
BEIJING, China —Chinese landlords are forgoing rent and paying to outfit stores for mass-market fashion brands including Zara and H&M, a bid to blunt the impact of a boom in shopping-mall construction that threatens to push up vacancies.
LONDON, United Kingdom — Debenhams, Britain's No. 2 department store group, posted slower sales growth for its latest trading period as unhelpful weather and a tough consumer environment took their toll.
As Turkish police fire water cannons at protestors in Istanbul, is the country’s risk-to-reward ratio shifting? BoF investigates.
BARCELONA, Spain — Shoppers in the 109 countries where Spanish fashion chain Mango has stores recognise its celebrity faces well, but few know much about the company behind the clothes modelled by Kate Moss, Gerard Pique and Scarlett Johansson.
BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.
In Japan, the arrival of powerful fashion retailers from Asia has been a theme this Spring. Korean retailer E-Land began opening stores in March, but last month saw the unveiling of the first stores for Charles & Keith, the Singapore retailer which does for shoes and accessories what H&M and Zara do for apparel. Japanese market intelligence provider JapanConsuming investigates.
The China Edit is a weekly curation of the most important must-read fashion business news and analysis from and about the world’s largest luxury market.
STOCKHOLM, Sweden — Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB is rolling out a new chain called & Other Stories that focuses on upscale accessories.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?