BARCELONA, Spain — Shoppers in the 109 countries where Spanish fashion chain Mango has stores recognise its celebrity faces well, but few know much about the company behind the clothes modelled by Kate Moss, Gerard Pique and Scarlett Johansson.
In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa’s giant, Nigeria.
BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.
In Japan, the arrival of powerful fashion retailers from Asia has been a theme this Spring. Korean retailer E-Land began opening stores in March, but last month saw the unveiling of the first stores for Charles & Keith, the Singapore retailer which does for shoes and accessories what H&M and Zara do for apparel. Japanese market intelligence provider JapanConsuming investigates.
The China Edit is a weekly curation of the most important must-read fashion business news and analysis from and about the world’s largest luxury market.
STOCKHOLM, Sweden — Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB is rolling out a new chain called & Other Stories that focuses on upscale accessories.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
BARCELONA, Spain — Two years ago, Spanish retailer Mango could barely convince its employees to wear its dresses, skirts, and blouses, which many workers — and customers — thought were too formal. Today, Mango has ditched the glitz in favor of more casual attire like that from Spanish rival Inditex SA, the world’s biggest seller of apparel and owner of the Zara brand. The change has helped Mango outpace Inditex in Spain’s 16.2 billion-euro ($21 billion) clothing market. “We had gone way too far with our focus on clothes for parties and events,” said Enric Casi, general manager of the Barcelona-based retailer. “Not even our employees wore Mango.” The casual push wasn’t the only lesson Mango took from Arteixo, Spain-based Inditex as it…
MADRID, Spain — Zara owner Inditex tapped fashion-hungry consumers in new markets in 2012 to grow net profit by 22 percent even as austerity-hit shoppers in Europe tightened belts. The world's largest clothing retailer, which runs eight brands, posted net profit of 2.4 billion euros ($3.1 billion), opening new stores in 64 markets. It entered markets like Georgia, Bosnia and Ecuador for the first time.