In response to market pressures, Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown, is set to launch a major ‘mobile first’ social commerce app, called Wear. JapanConsuming reports.
Many young Japanese consumers now use their phone as their preferred shopping device and investors are piling into all kinds of fashion apps from styling guides to flash sales. JapanConsuming reports.
Available now, gone in a flash (LA Times) “Private sample sales generated $1 billion last year, a relatively small piece of the $155-billion e-commerce pie. But the category is thriving, with more than $100 million in venture capital flooding into the space in the last six months alone.” Zozotown Gets Japan Fashion Online (WSJ) “Aside from Japanese start-up brands, many high-profile established Japanese brands