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Owned by Japan's Fast Retailing, the contemporary fashion label was co-founded by fashion executive and ‘garmento’ Andrew Rosen.

Vital statistics

  • 1998 Established
  • Public Type
  • ¥70 billion (2013) Revenue
  • 425 Stores
  • New York, United States HQ
  • Fast Retailing Parent Group

Key people

  • Elie Tahari Co-Founder
  • Ricky C. Sasaki Chairman & Chief Executive
  • Lisa Kulson Co-Creative Director
  • Ben Stubbington Co-Creative Director

Company Snapshot

Company Snapshot

Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. Theory merchandise is sold through signature Theory stores and retailers all around the world. The brand is owned by Fast Retailing of Japan.

In 1997, Andrew Rosen, a "third-generation doyen of the New York garment industry", former CEO of Anne Klein and a Calvin Klein executive, and Elie Tahari founded Theory LLC as a women's fashion label in New York City. Launched as a women's collection, with a focus on comfortable stretch pants, the collection turned out to be so successful that it launched a men's collection in 1999.

In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. The label proved highly successful in the Asian market. Women’s handbags and shoes were introduced in 2003.

Incorporating a more casual business style, the collections consist of simple, quiet, "uncomplicated and unassuming" suits, coats, shirts, blouses, skirts, pants, sweaters, shoes, and accessories with clean silhouettes made of fine materials. Even though the clothes "have virtually no profile, in part because they are often intentionally nondescript" and are hence "almost impossible to identify", the label still attracts a cult-like following amongst fashion conscious consumers.

Source: Wikipedia

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