The former senior vice president publishing director of American Vogue is now chief executive of Advanstar, the business-to-business media company. Advanstar publishes over 50 trade magazines, on a broad range of subjects including motoring and medicine. Florio was brought on board to oversee the company’s increasing presence in consumer-facing publishing.
Under Florio’s supervision Advanstar launched Shopthefloor.com, marketed as ‘Fashion’s largest business network,’ which provides digital access to showrooms and producers with ecommerce functionality. Florio’s responsibilities also include overseeing Magic, the United States’ largest apparel trade show, held twice annually in Las Vegas. Magic shows 7000 brands, and an estimated $600 million dollars of business is completed during its three day duration.
Florio’s twenty-year career at Condé Nast saw him play integral roles at many of the publishing group’s key publications. Florio told Fashion Week Daily, “I was president at The New Yorker, then I was at GQ— and when I was at GQ, they asked me to go to Vanity Fair. When I was asked to go to Vogue, I didn’t want to, but Anna [Wintour] and I had a talk and I was convinced to go. Did I see myself going outside the communications field? Maybe not. Right now, this whole democratization of fashion feels very much like 2004 when I started seeing the digital thing happen to print magazines.”
Florio has expressed his desire to set up a New York menswear week, and is in the process of furthering the conversation, already “on the table.”