The Victoria Beckham brand comprises of Ready-to-Wear, Denim, Eyewear, Accessories and Victoria, Victoria Beckham. All the collections are conceived by Victoria and developed at her studio in London with the modern and refined aesthetic that is at the heart of Victoria’s creative vision.
Launched to great acclaim in September 2008, Ready-to-Wear is handmade in the United Kingdom and tightly distributed within the top international fashion retailers. The Victoria Beckham Denim, Eyewear, Accessories and Victoria, Victoria Beckham ranges were each added to the label in subsequent seasons and these collections continue to grow and evolve – introducing new directional styles and colour-ways that both embrace and represent Victoria’s own personal style and her preference for artisanal qualities.
Launched in April 2013, Victoriabeckham.com represents a new approach to the luxury brand site. Intuitive and interactive, the redeveloped web platform introduced e-commerce for the first time in the company’s history beginning in the UK, USA and Europe and opening up globally in the near future. Featuring simple, streamlined design and functionality, the site puts exclusive and insightful content at the heart of the brand’s activity, giving users unprecedented access to Victoria's ideas and creative process.
Autumn 2014 will see the first standalone Victoria Beckham store open it's doors in Dover Street, London.