Yoox Group S.p.A is an Italian internet mail order retailer of men's and women's multibrand clothing and accessories. Founded by Federico Marchetti, a former investment banker, in Zola Predosa near Bologna in 2000, Yoox Group has become a profitable e-commerce company that serves "more than 100 countries worldwide".
The company’s concept is to buy up overstocked or unsold items from previous seasons from renowned fashion houses including Dolce & Gabbana, Diesel, Gucci, Armani and Cavalli, as well as manufacturers and authorized dealers, and sell them online at discounted outlet prices. This is to enable "luxury brands to off-load last year's merchandise without undermining their brands or cannibalizing sales at their existing stores". Vintage designer clothing is collected with the help of fashion editor Polly Allen Mellen and sold at special occasions. Some fashion designers have created capsule collections exclusively for yoox.com, such as Hussein Chalayan (menswear) or Alexandre Herchcovitch.
In 2008, Yoox launched its full-price online menswear retail store The Corner featuring established designer brands and a selection of niche fashion labels from Italy and elsewhere. September 2009 saw the launch of womenswear at The Corner.
The name, Yoox, is said to be composed of the male (Y) and female (X) chromosome letters linked by OO, the symbol of infinity or “the ‘zero’ from the binary code, the fundamental language of the digital age.”