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Zara

The Inditex-owened Spanish fashion and accessories retailer pioneered fast-fashion with its highly responsive supply chain.

Vital statistics

  • 1974 Established
  • Public Type
  • $13.5 billion (2013) Revenue
  • 1,900 Stores
  • Arteixo, A Coruna, Spain HQ
  • Inditex Parent Group

Key people

  • Pablo Isla Álvarez de Tejera Chairman & Chief Executive
  • Rosalía Mera Founder

Company Snapshot

Company Snapshot

Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group. The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka.

Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain.

It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton.

As of 2007, Zara stores have men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids).

Source: Wikipedia

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