Agenda-setting intelligence, analysis and advice for the global fashion community.
Join us for our next BoF Professional Masterclass on Thursday, May 16 at 16:00 BST / 11:00 EDT as BoF’s Diana Pearl, along with a panel of experts, break down the strategy that goes into creating a cultural moment that stands out, captures consumer attention and leads to a meaningful lift for a brand, whether in sales or affinity, on any budget.
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Exclusive to BoF Professional members.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
The designer — whose bright, arty clothes earned him a place in the 2021 LVMH Prize Finals, and a guest designer post for Louis Vuitton — curated a set at the Netflix Is a Joke Festival this weekend, the latest example of his creative approach to building brand awareness.
