Media Matters

Why Branded Content Doesn't Work

Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, argues Amy Odell.
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News Bites

Why Cos Decided to Show at Pitti

The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.
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News Bites

Tmall Boosts Dior, YSL Beauty Brands in China

While mass brands have an edge on China’s Tmall in terms of search visibility, prestige labels can fight back by investing in the right areas, according to a new report by research firm L2.
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BoF Exclusive

Finding a Place for Glamour Magazine in 2018

As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's relevance in a digitally driven media landscape.
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Letter from the Editor

Introducing The Business of Beauty

Kim Kardashian West covers BoF’s first special report on the $500 billion global beauty industry, which accompanies our latest special print edition.
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Daily digest

Fashion News from Around the Web
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BoF-McKinsey Report
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Ready-to-Wear - Autumn 2018

Shu Shu/Tong

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8ON8

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Pronounce

28 March 2018

28 March 2018

Why the Jewellery Industry Should Engage with the UN Sustainable Development Goals

30 October 2017

Will Going to Fashion School Actually Get You a Job?

30 October 2017

The Top 10 Global Graduate Fashion Business Courses in 2017

30 October 2017

The School That Pierre Bergé Built
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Fashion Styling and Image Making

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Featured Companies

Farfetch

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Featured discussion

Cultural Appropriation: Theft or Innovation?

14 July 2017

Some see cultural appropriation as inherently disrespectful, while others see it as vital to creative expression and innovation. Who’s right?

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2 case studies

  • Chanel, Boomerangs and the Importance of Cultural IQ

    By BoF Team

  • Kendall Jenner Pepsi Ad Draws Outrage

    By Reuters
2 opinions

Why Fashion Needs Cultural Appropriation By Osman Ahmed

Op-Ed | Fashion Does Not Need Cultural Appropriation By Darío Calmese

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