BoF Professional

For Fashion Start-Ups, Which Bets Are Worth the Risk?

Since it relaunched in 2019, Alex Mill has doubled its sales for two years running. Here’s what the company has invested in — and what has paid off.
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Sponsored Feature

At Verizon Media, Making Extended Reality Technology Accessible

The media company is seeking to democratise access to 5G-enabled extended reality programmes and has previously partnered with London College of Fashion and HTC.
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BoF Professional Exclusive

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.
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BoF Professional Exclusive

Black Friday and Fashion’s Cloudy Holiday Outlook

This week, everyone will be talking about the kickoff to the holiday shopping season, financial results from a trio of mall brands and the status of Brexit negotiations. Get your BoF Professional Cheat Sheet.
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Ready-to-Wear - Spring 2021

Gucci

Is There a New Gucci Brewing?

Tim Blanks talks in-depth to Alessandro Michele about his multi-day ‘GucciFest’ and desire to transcend ‘the old world’ before the pandemic.

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News Briefs

5 November 2020

#BoFLIVE: Fashion’s New Paths to Purchase

This Week’s Top Reads

1
J.Crew’s Survival Plan: Edit Out ‘the Ugly’
2
Can Rimowa Pull a Louis Vuitton?
3
Why Social Media Advertising Is Still Necessary
4
Where People Are Shopping Again
5
Seizing Fashion’s Homeware Opportunity
6
For Fashion Start-Ups, Which Bets Are Worth the Risk?
7
Is There a New Gucci Brewing?
8
What the World’s Largest Trade Agreement Means for Fashion
9
What Happens When Retail Landlords Invest in Their Tenants?
10
How to Beat Luxury’s Long, Slow Recovery, According to Bain