BoF Professional Exclusive

A Rare Look Inside Zara

The opaque fast-fashion giant allows BoF inside the business as it sets new sustainability targets and adjusts to a leadership change at parent company Inditex.
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BoF Professional Exclusive

It’s Cool to be Sustainable. But It's Not Easy.

Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?
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BoF Professional Exclusive

How Nars Made Its Orgasm Last 20 Years

The 25 year-old brand is about to double the size of its business for the third time in the past decade, on the back of sexually charged products like 1999's Orgasm blush. Many of its ‘90s peers haven’t been so lucky.
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BoF Professional Exclusive

How to Use Drops in the Instagram Age

Product drops have become a way for luxury’s biggest brands and retailers to cultivate exclusivity and excitement across their online and offline channels. Here’s how to get started.
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Intelligence

Why Brands Are Sliding Into Your DMs

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.
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Daily digest

Fashion News from Around the Web
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Haute Couture - Autumn 2019

Valentino

Valentino’s Haute Humanism

3 July 2019

Haute Couture - Autumn 2019

Jean Paul Gaultier

Gaultier in the Mirror

3 July 2019

Haute Couture - Autumn 2019

Ronald van der Kemp

Ronald van der Kemp's Audacious Revisions

3 July 2019

Haute Couture - Autumn 2019

Maison Margiela

Maison Margiela: On the Cusp of Revolution?

3 July 2019

16 July 2019

None of Your Business with Chaos

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Featured discussion

Cultural Appropriation: Theft or Innovation?

14 July 2017

Some see cultural appropriation as inherently disrespectful, while others see it as vital to creative expression and innovation. Who’s right?

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2 case studies

  • Chanel, Boomerangs and the Importance of Cultural IQ

    By BoF Team

  • Kendall Jenner Pepsi Ad Draws Outrage

    By Reuters
2 opinions

Why Fashion Needs Cultural Appropriation By Osman Ahmed

Op-Ed | Fashion Does Not Need Cultural Appropriation By Darío Calmese

This Week’s Top Reads

1
Why LVMH Struck a Deal with Stella McCartney
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A Rare Look Inside Zara
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CEOs, Not Designers, Are Fashion’s New Stars
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Don't Scoff at Influencers. They're Taking Over the World.
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How to Use Drops in the Instagram Age
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How to Make a Splash in a Crowded Pool of Swimwear Brands
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Arnault Overtakes Gates to Become World’s Second-Richest Person
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The Verdict on Riccardo Tisci’s Burberry
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Quads Are the New Biceps: Why Fashion Went Long on Short Shorts
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Can Foot Locker Be Cool?