News & Analysis

Victoria’s Secret Considers a Change in Marketing

L Brands' admission that Victoria’s Secret needs change marks a key shift for a company that hasn’t much strayed from its push-up-bra aesthetic, despite consumer values moving towards themes such as female empowerment and body positivity.
Share Comment

Power Moves

Power Moves | Walmart CMO Steps Down, Jack Wills CEO Leaves Company

This week, Walmart’s chief marketing officer exits after a year at the company, while Suzanna Harlow loses her position as Jack Wills chief executive shortly after the Sports Direct takeover.
Share Comment
BoF Professional Exclusive

Want to Reach Chinese Teens? Take It Offline

Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Share Comment
BoF Professional Exclusive

Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?

The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
Share Comment
BoF Professional Exclusive

Can Reformation Become the Global Go-To For Cool Girls?

The LA-based label known for floral dresses and cheeky marketing wants to expand into Europe, Asia and Australia under new majority owner Permira Advisers. But will its winning US strategy play overseas?
Share Comment

Daily digest

Fashion News from Around the Web
View Daily Digest

Haute Couture - Autumn 2019

Valentino

Valentino’s Haute Humanism

3 July 2019

Haute Couture - Autumn 2019

Jean Paul Gaultier

Gaultier in the Mirror

3 July 2019

Haute Couture - Autumn 2019

Ronald van der Kemp

Ronald van der Kemp's Audacious Revisions

3 July 2019

Haute Couture - Autumn 2019

Maison Margiela

Maison Margiela: On the Cusp of Revolution?

3 July 2019

31 July 2019

None of Your Business With Bella Freud

Undergraduate

Fashion Design

37 Schools in 14 Countries

Fashion Art Direction & Communications

10 Schools in 6 Countries

Fashion Business & Management

15 Schools in 4 Countries

Graduate

Fashion Design

16 Schools in 9 Countries

Fashion Art Direction & Communications

7 Schools in 3 Countries

Fashion Business & Management

10 Schools in 5 Countries
Featured Companies

Gap

New York, NY, United States View 10 jobs
Featured discussion

Cultural Appropriation: Theft or Innovation?

14 July 2017

Some see cultural appropriation as inherently disrespectful, while others see it as vital to creative expression and innovation. Who’s right?

Share 20 Comments
2 case studies

  • Chanel, Boomerangs and the Importance of Cultural IQ

    By BoF Team

  • Kendall Jenner Pepsi Ad Draws Outrage

    By Reuters
2 opinions

Why Fashion Needs Cultural Appropriation By Osman Ahmed

Op-Ed | Fashion Does Not Need Cultural Appropriation By Darío Calmese

This Week’s Top Reads

1
Why Japanese Millennials Are Buying Used Makeup
2
How Fashion Brands Predict the Future
3
Snapchat Is Back in Fashion
4
Losing Hong Kong: A Catastrophe for Luxury Retail
5
This Start-Up Wants to Be the Etsy of Jewellery
6
Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
7
How Benefit Defied Makeup's Decline
8
Gucci and Saint Laurent Face Uphill Battle to Get Green
9
Ann Demeulemeester Doesn't Miss Fashion at All. She Has Other Plans.
10
Op-Ed | The Return of the Hyper-Sexualised Male