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How to Sell Subculture to the Masses


BoF Professional Exclusive

Why Fashion Brands Were Silent After the US Capitol Storming

15 January 2021 • By Vikram Alexei Kansara

15 January 2021 • By Vikram Alexei Kansara

Even as consumers expect their favourite brands to align with their values and take a stand on socio-political issues, there was little for fashion companies to gain in wading into America’s latest crisis.
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Podcasts

The BoF Podcast: Robin Givhan on the US Capitol Siege and Vogue’s Kamala Harris Cover

14 January 2021 • By BoF Team

14 January 2021 • By BoF Team

The Washington Post’s senior critic-at-large talks to Imran Amed about Vogue’s ‘familiar’ image of the vice president-elect, and explains where it sits within the wider political climate of the United States as it enters a new chapter.
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VOICES

Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers

Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.
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Ready-to-Wear Autumn 2021

Ermenegildo Zegna

At Zegna, Pure Cinema

For all the staginess of the presentation, the collection itself was rooted in the daily routines that have reshaped our lives. It was kind of fabulous, full of clothes that were seductively simple.  

51 View Collection

BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

Brands are betting that constant newness will drive sales, with some planning to double the number of releases this year. Is there a limit to how many products consumers are willing to try?
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Power Moves

Power Moves | Moda Operandi’s Interim CEO, Editorial Shakeup at Dazed

This week, Jim Gold takes the helm of the luxury retailer, while stylist Ibrahim Kamara takes the reins at the British style bible.
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BoF Professional Exclusive

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
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News Briefs

  • US Clothing Retail Sales Declined 12 Percent in December
  • Amazon Workers to Hold Mail Union Vote Starting in February
  • Barneys New York Is Now Inside Saks After Bankruptcy
  • Ginny Wright Appointed CEO of Audemars Piguet North America
  • Thirteen Lune, a Marketplace That Promotes Black- and Brown-Owned Beauty Brands, Seeks Seed Funding
  • Miuccia Prada and Raf Simons Talk Capitalism, Co-Ed Fashion Ahead of Menswear Show
  • Jewellery Giant Signet Surges as Americans Shell Out for Diamonds
  • Jaeger’s 63 UK Stores to Permanently Close After M&S Deal
  • Harrods Owner Nets $892 Million Gain From Tiffany & Co Sale
  • Reference Festival Joins Berlin Fashion Week Reboot With New Incubator Programme

How to Sell Subculture to the Masses

Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.

How to Sell Subculture to the Masses

BoF Professional Exclusive

Why Fashion Brands Were Silent After the US Capitol Storming

15 January 2021 • By Vikram Alexei Kansara

Even as consumers expect their favourite brands to align with their values and take a stand on socio-political issues, there was little for fashion companies to gain in wading into America’s latest crisis.
Share Comment

Podcasts

The BoF Podcast: Robin Givhan on the US Capitol Siege and Vogue’s Kamala Harris Cover

14 January 2021 • By BoF Team

The Washington Post’s senior critic-at-large talks to Imran Amed about Vogue’s ‘familiar’ image of the vice president-elect, and explains where it sits within the wider political climate of the United States as it enters a new chapter.
Share Comment



VOICES

Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers

4 December 2020 • By BoF Team

Share Comment

Ready-to-Wear Autumn 2021

Ermenegildo Zegna


At Zegna, Pure Cinema

16 January 2021 • By Tim Blanks

For all the staginess of the presentation, the collection itself was rooted in the daily routines that have reshaped our lives. It was kind of fabulous, full of clothes that were seductively simple.  

Share Comment
51 View Collection

BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

15 January 2021 • By Rachel Strugatz

Share Comment

Power Moves

Power Moves | Moda Operandi’s Interim CEO, Editorial Shakeup at Dazed

14 January 2021 • By BoF Team

This week, Jim Gold takes the helm of the luxury retailer, while stylist Ibrahim Kamara takes the reins at the British style bible.

Share Comment

BoF Professional Exclusive

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

14 January 2021 • By Casey Hall

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News Briefs

  • US Clothing Retail Sales Declined 12 Percent in December
  • Amazon Workers to Hold Mail Union Vote Starting in February
  • Barneys New York Is Now Inside Saks After Bankruptcy
  • Ginny Wright Appointed CEO of Audemars Piguet North America
  • Thirteen Lune, a Marketplace That Promotes Black- and Brown-Owned Beauty Brands, Seeks Seed Funding
  • Miuccia Prada and Raf Simons Talk Capitalism, Co-Ed Fashion Ahead of Menswear Show
  • Jewellery Giant Signet Surges as Americans Shell Out for Diamonds
  • Jaeger’s 63 UK Stores to Permanently Close After M&S Deal
  • Harrods Owner Nets $892 Million Gain From Tiffany & Co Sale
  • Reference Festival Joins Berlin Fashion Week Reboot With New Incubator Programme
TRENDING ON BoF
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Sustainability: What Brands Are Prioritising in 2021

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These $4,400 Sneakers Are the New Stilettos

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Kamala Harris and Team ‘Blindsided’ by Vogue Cover Image Choice

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A Guide to Fashion’s Upcoming IPOs

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A New Wave of African Photographers

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At Dazed Magazine, a Changing of the Guard

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Vice Media Will Cease Publishing Garage Magazine

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Asos Raises Profit View After Strong Christmas Sales

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No Magic Bullet to Tapping China’s 750 Million Digital Consumers

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US Clothing Retail Sales Declined 12 Percent in December

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Marks & Spencer Buys Jaeger

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VF Corp to Shift Centre of Asia Operations to Shanghai as Hong Kong Loses Its Lustre

1

Kamala Harris and Team ‘Blindsided’ by Vogue Cover Image Choice

2

Asos Raises Profit View After Strong Christmas Sales

3

Chanel to Stage Cruise Show in South of France This May

4

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

5

The Future of the Fur Industry

6

Luxury Braces Itself as Chinese Authorities Discourage Travel Ahead of New Year Festivities

7

The BoF Podcast: Big Tech’s Threat to Fashion

8

US Clothing Retail Sales Declined 12 Percent in December

9

The Best Jobs on BoF Careers

10

Marks & Spencer Buys Jaeger

15 November 2020

#BoFLIVE: A Roadmap To Fashion’s Carbon-Free Future

5 November 2020
#BoFLIVE: Fashion’s New Paths to Purchase
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How to Build a Sustainable Fashion Brand – Tracking and Traceability
Subscribe to BoF on YouTube

This Week’s Top Reads

1
The 10 Themes That Will Define the Fashion Agenda in 2021
2
Data Alone Won’t Save Fashion
3
Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study
4
Sustainability: What Brands Are Prioritising in 2021
5
These $4,400 Sneakers Are the New Stilettos
6
Kamala Harris and Team ‘Blindsided’ by Vogue Cover Image Choice
7
A Guide to Fashion’s Upcoming IPOs
8
A New Wave of African Photographers
9
At Dazed Magazine, a Changing of the Guard
10
Vice Media Will Cease Publishing Garage Magazine
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