Amy Odell

How to Launch a Successful Podcast in a Saturated Market

26 February 2020 • By Amy Odell

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How to Launch a Successful Podcast in a Saturated Market

Podcasts hold huge appeal for publishers but cutting through the clutter and making money is no easy feat, writes Amy Odell.

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How to Leave Your Old-Media Job

27 January 2020 • By Amy Odell

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How to Leave Your Old-Media Job

Jumping to a brand or retailer can lead to a more prosperous career that’s just as fulfilling as working at a legacy fashion magazine, argues Amy Odell.

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Hiding ‘Likes’ Is Good for the Influencer Economy

9 November 2019 • By Amy Odell

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Hiding ‘Likes’ Is Good for the Influencer Economy

The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.

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The Future of Diet Prada

14 August 2019 • By Amy Odell

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The Future of Diet Prada

Will the industry watchdog mature its approach and find a business model that works — or go up in flames?

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Why Anna Wintour Is (Still) One of Condé Nast’s Most Powerful Assets

30 July 2019 • By Amy Odell

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Why Anna Wintour Is (Still) One of Condé Nast’s Most Powerful Assets

The company's artistic director and editor of American Vogue has extraordinary power and influence. What happens when she eventually steps down?

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Fashion Media Is Addicted to Data

14 May 2019 • By Amy Odell

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Fashion Media Is Addicted to Data

At many magazine publishers, data has become more important than the content itself, argues Amy Odell.

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Why Do Fashion Brands Still Advertise in Print?

10 April 2019 • By Amy Odell

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Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

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Media’s Revenue Stream Revolution: What Actually Works?

19 March 2019 • By Amy Odell

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Media’s Revenue Stream Revolution: What Actually Works?

As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.

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Does Oscars Fashion Still Matter?

24 February 2019 • By Amy Odell

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Does Oscars Fashion Still Matter?

As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.

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Is Bustle the Next Condé Nast?

11 January 2019 • By Amy Odell

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Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.

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