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News & Analysis

A New Wave of African Photographers

12 January 2021 • By Ashley Okwuosa

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News & Analysis

A New Wave of African Photographers

From Nigeria to Ethiopia and Senegal to South Africa, photographers from the continent are in demand from global fashion publications. Which brands will tap them for their next ad campaign?
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BoF Professional Exclusive

Africa's $20 Billion E-Commerce Opportunity

1 September 2020 • By Ashley Okwuosa

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BoF Professional Exclusive

Africa's $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
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Intelligence

The Power of African Brand Ambassadors

27 May 2020 • By Ashley Okwuosa

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Intelligence

The Power of African Brand Ambassadors

Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
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Intelligence

Meet Africa’s Fashion Billionaires

7 December 2019 • By Ashley Okwuosa

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Intelligence

Meet Africa’s Fashion Billionaires

More than half of African billionaires can thank the fashion business for part of their fortune. How did this fascinating group of moguls, merchants and mavericks climb their way to the top?
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