BoF Team and McKinsey & Company

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10 Trends That Will Define the Fashion Agenda in 2018

2 January 2018 • By BoF Team and McKinsey & Company

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Fashion in 2018 | 01. Predictably Unpredictable

2 January 2018 • By BoF Team and McKinsey & Company

In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.

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Fashion in 2018 | 02. Globalisation Reboot

2 January 2018 • By BoF Team and McKinsey & Company

Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.

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Fashion in 2018 | 03. Asian Trailblazers

2 January 2018 • By BoF Team and McKinsey & Company

In 2018, Asian players will assert their power and leadership even more through pioneering innovations, global-scale investment and expansion.

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Fashion in 2018 | 04. Getting Personal

2 January 2018 • By BoF Team and McKinsey & Company

As personalisation emerges as the number one trend in 2018, brands will value data even more to tailor recommendations, engage influencers and customised experiences.

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Fashion in 2018 | 05. Platforms First

2 January 2018 • By BoF Team and McKinsey & Company

In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales channels.

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Fashion in 2018 | 06. Mobile Obsessed

2 January 2018 • By BoF Team and McKinsey & Company

As mobile-first consumers are choosing the convenience of using their phones for transactions, fashion companies will in 2018 begin to realise the opportunities this brings.

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Fashion in 2018 | 07. AI Gets Real

2 January 2018 • By BoF Team and McKinsey & Company

In 2018, AI enhancements will go beyond the traditional areas of machine tasks into creative and customer interaction processes, blurring the line between technology and creativity.

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Fashion in 2018 | 08. Sustainability Credibility

2 January 2018 • By BoF Team and McKinsey & Company

As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain.

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Fashion in 2018 | 09. Off-Price Deception

2 January 2018 • By BoF Team and McKinsey & Company

The off-price sector will continue to grow in 2018, but the fashion industry could be put at risk of margin erosion unless companies carefully consider their off-price channel strategies.

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