BoF Team and McKinsey & Company

10 Themes That Will Define the Fashion Agenda in 2020

2 January 2020 • By BoF Team and McKinsey & Company

10 Themes That Will Define the Fashion Agenda in 2020

The ten defining themes for fashion in 2020 from BoF and McKinsey & Company’s report are a sharp evolution from previous years, with the risks closer at hand and more severe.

BoF Professional Exclusive

10 Themes That Will Define the Fashion Agenda in 2020

2 January 2020 • By BoF Team and McKinsey & Company

BoF Professional Exclusive

10 Themes That Will Define the Fashion Agenda in 2020

For fashion players, 2020 will be a year of challenges, as the macroeconomic context will make finding value creation more difficult.

The Year Ahead: Macroeconomic Headwinds Put Companies on High Alert

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Continued caution is advised as mounting underlying turmoil could disrupt relations among both developed and emerging market economies.

The Year Ahead: Macroeconomic Headwinds Put Companies on High Alert

Continued caution is advised as mounting underlying turmoil could disrupt relations among both developed and emerging market economies.

The Year Ahead: It's Time to Look Beyond China

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Sustainability Takes Centre Stage

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.

The Year Ahead: Sustainability Takes Centre Stage

Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.

The Year Ahead: Welcome to the Materials Revolution

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Fashion brands are exploring alternatives to today’s standard materials, with key players focused on more sustainable substitutes that include recently rediscovered and re-engineered old favourites as well as high-tech materials that deliver on aesthetics and function.

The Year Ahead: Welcome to the Materials Revolution

Fashion brands are exploring alternatives to today’s standard materials, with key players focused on more sustainable substitutes that include recently rediscovered and re-engineered old favourites as well as high-tech materials that deliver on aesthetics and function.

The Year Ahead: The Business of Inclusivity

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

The Year Ahead: The Business of Inclusivity

More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

The Year Ahead: Beware Asia's Cross-Border Challengers

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.

The Year Ahead: Beware Asia's Cross-Border Challengers

Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.