Chavie Lieber

BoF Professional Exclusive

Snapchat Is Back in Fashion

19 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

8 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

The Golden Age of Instagram Marketing Is Over

5 August 2019 • By Chavie Lieber

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The Golden Age of Instagram Marketing Is Over

Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

24 July 2019 • By Chavie Lieber

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.

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How Will Fashion Find Validation Without Instagram Likes?

23 July 2019 • By Chavie Lieber

How Will Fashion Find Validation Without Instagram Likes?

The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.

Why Brands Are Sliding Into Your DMs

19 July 2019 • By Chavie Lieber

19 July 2019 • By Chavie Lieber

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

Why Brands Are Sliding Into Your DMs

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

BoF Professional Exclusive

Amazon Prime Day Is an Opportunity — For Everyone

10 July 2019 • By Chavie Lieber

BoF Professional Exclusive

Amazon Prime Day Is an Opportunity — For Everyone

Retailers that capitalise on Prime Day with their own discounts and promotions see a bump in sales and web traffic. They may not be able to beat Amazon, but they can at least share the spotlight.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

News & Analysis

With Betsy Ross Sneakers, Nike Puts Money Where Its Mouth Is

3 July 2019 • By Chavie Lieber

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News & Analysis

With Betsy Ross Sneakers, Nike Puts Money Where Its Mouth Is

Nike pulling controversial sneakers sends a signal to young customers that the brand shares their values.

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