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BoF Professional Exclusive

Brands Sink Their Teeth Into Oral Care

16 April 2021 • By Chavie Lieber

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BoF Professional Exclusive

Brands Sink Their Teeth Into Oral Care

Start-ups and consumer product giants are reinventing products like toothpaste and mouthwash, hoping a luxury or sustainable twist will nab health-conscious consumers.
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Nike Is Launching a Secondhand Footwear Programme

12 April 2021 • By Chavie Lieber

12 April 2021 • By Chavie Lieber

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Nike Is Launching a Secondhand Footwear Programme

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BoF Professional Exclusive

How Peloton Got Its Riders Hooked on Its Apparel

9 April 2021 • By Chavie Lieber

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BoF Professional Exclusive

How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
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BoF Professional Exclusive

Allbirds Takes Steps Toward IPO

7 April 2021 • By Chavie Lieber

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BoF Professional Exclusive

Allbirds Takes Steps Toward IPO

The footwear start-up, which has a $1.7 billion valuation, is hiring an employee to prep financial documents and filings required at public companies.
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PVH Corp, H&M Could Feel Impact From Suez Canal Blockage

5 April 2021 • By Chavie Lieber

5 April 2021 • By Chavie Lieber

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PVH Corp, H&M Could Feel Impact From Suez Canal Blockage

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BoF Professional Exclusive

Why So Many Fashion Professionals Are Starting Side Hustles

30 March 2021 • By Chavie Lieber

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BoF Professional Exclusive

Why So Many Fashion Professionals Are Starting Side Hustles

The pandemic inspired creatives to launch all sorts of secondary businesses. Brands must toe the line of encouraging employees while being protecting of resources.
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Former Gap CEO Art Peck Launches $200 Million SPAC to Buy Fashion Brands

24 March 2021 • By Chavie Lieber

24 March 2021 • By Chavie Lieber

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Former Gap CEO Art Peck Launches $200 Million SPAC to Buy Fashion Brands

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BoF Professional Exclusive

What Beauty Products Will Consumers Buy in 2021?

12 March 2021 • By Chavie Lieber

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BoF Professional Exclusive

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.
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BoF Professional Exclusive

How Not to Be a Boring Direct-to-Consumer Brand

28 September 2020 • By Alexandra Mondalek and Chavie Lieber

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BoF Professional Exclusive

How Not to Be a Boring Direct-to-Consumer Brand

In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
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BoF Professional Exclusive

How to Sell to College Students When Campus Is Closed

21 September 2020 • By Chavie Lieber

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BoF Professional Exclusive

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
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