Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

26 March 2020 • By Chavie Lieber

BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.

BoF Professional Exclusive

The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold

19 March 2020 • By Chavie Lieber

BoF Professional Exclusive

The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold

As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.

BoF Professional Exclusive

Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19

13 March 2020 • By Holly Siegel and Chavie Lieber

BoF Professional Exclusive

Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19

As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.

Everyone Loves Sweatsuits and Fashion Is Cashing In

9 March 2020 • By Chavie Lieber

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

BoF Professional Exclusive

Will Fashion Ever Really Embrace Amazon?

28 February 2020 • By Chavie Lieber

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BoF Professional Exclusive

Will Fashion Ever Really Embrace Amazon?

Some brands see Amazon as the most-efficient way to find new customers — but selling via the e-commerce giant can be more trouble than it's worth. A careful and cautious strategy could set fashion brands ahead in 2020.

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BoF Professional Exclusive

Zalando Enters the Online Luxury Wars

27 February 2020 • By Chavie Lieber

27 February 2020 • By Chavie Lieber

Europe's largest online fashion retailer is selling Moschino, Marni and other major labels as it makes a serious play to compete in the already-crowded luxury e-commerce space.

BoF Professional Exclusive

Zalando Enters the Online Luxury Wars

Europe's largest online fashion retailer is selling Moschino, Marni and other major labels as it makes a serious play to compete in the already-crowded luxury e-commerce space.

News & Analysis

Forever 21 Hires New CEO From H&M

25 February 2020 • By Chavie Lieber

25 February 2020 • By Chavie Lieber

Daniel Kulle, former president of H&M's North American operations, has been brought in to revive the bankrupt fast-fashion retailer, which was recently bought by a consortium of investors, including Barneys-owner Authentic Brands Group, for $81 million.

News & Analysis

Forever 21 Hires New CEO From H&M

Daniel Kulle, former president of H&M's North American operations, has been brought in to revive the bankrupt fast-fashion retailer, which was recently bought by a consortium of investors, including Barneys-owner Authentic Brands Group, for $81 million.

BoF Professional Exclusive

How Brands Go Viral On TikTok

21 February 2020 • By Chavie Lieber

BoF Professional Exclusive

How Brands Go Viral On TikTok

Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

11 February 2020 • By Chavie Lieber

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.