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BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

2 October 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.
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The Business of Beauty

Beauty Influencer Events Are Making a Comeback

11 September 2020 • By Cheryl Wischhover

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The Business of Beauty

Beauty Influencer Events Are Making a Comeback

A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'
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BoF Professional Exclusive

Why Clarisonic Failed

24 July 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

Why Clarisonic Failed

The recently discontinued L’Oreal-owned cleansing brush didn’t iterate and innovate, providing a valuable lesson for trendy device brands. 
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BoF Professional Exclusive

Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?

22 May 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?

Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.
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BoF Professional Exclusive

Beauty Brands That Sell in 'Essential' Retailers Are Feeling Pretty Lucky Right Now

17 April 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

Beauty Brands That Sell in 'Essential' Retailers Are Feeling Pretty Lucky Right Now

Mass retailers were seen as the unglamorous alternative to Sephora. Now they’re the only game in town.
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BoF Professional Exclusive

The Coronavirus Pandemic Is Hitting Hands-On Beauty Service Workers and Businesses Particularly Hard

27 March 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

The Coronavirus Pandemic Is Hitting Hands-On Beauty Service Workers and Businesses Particularly Hard

Hair salons, nail salons, aesthetic establishments and their employees face a unique set of challenges as these high-touch businesses are shut down indefinitely.
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BoF Professional Exclusive

It’s Tough to Sell on Amazon. Here’s How Beauty Brands Can Make It Work.

7 February 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

It’s Tough to Sell on Amazon. Here’s How Beauty Brands Can Make It Work.

Counterfeits, knockoffs and Amazon’s own private labels can make engaging with the e-commerce giant a daunting proposition. Brands that have found success on the site told BoF how they did it.
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BoF Professional Exclusive

Is There a CBD Bubble?

31 January 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

Is There a CBD Bubble?

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.
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BoF Professional Exclusive

Ulta's No Good, Very Bad Year

6 December 2019 • By Cheryl Wischhover

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BoF Professional Exclusive

Ulta's No Good, Very Bad Year

The specialty beauty retailer's stock price has tanked since the summer, thanks to a makeup sales decline. Can it bounce back?
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BoF Professional Exclusive

YouTube and Instagram Changed Beauty Forever

6 December 2019 • By Cheryl Wischhover

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BoF Professional Exclusive

YouTube and Instagram Changed Beauty Forever

As part of our series reflecting on the 2010s, BoF examines how influencers affected the way beauty is sold and trends are disseminated.
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