Cheryl Wischhover

BoF Professional Exclusive

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market

23 August 2019 • By Cheryl Wischhover

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BoF Professional Exclusive

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market

Pat McGrath and Rihanna are among the US beauty brands that have made big splashes in the UK. But successfully crossing the Atlantic isn't easy. Retailers, brands and industry experts told BoF how to navigate the complex British beauty market.

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News & Analysis

Bath & Body Works' Enduring Formula for Success

12 August 2019 • By Cheryl Wischhover

12 August 2019 • By Cheryl Wischhover

The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.

News & Analysis

Bath & Body Works' Enduring Formula for Success

The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.

BoF Professional Exclusive

The Hidden Network Churning Out Celebrity and Influencer Beauty Lines

9 August 2019 • By Cheryl Wischhover

BoF Professional Exclusive

The Hidden Network Churning Out Celebrity and Influencer Beauty Lines

Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.

BoF Professional Exclusive

How Nars Made Its Orgasm Last 20 Years

19 July 2019 • By Cheryl Wischhover

BoF Professional Exclusive

How Nars Made Its Orgasm Last 20 Years

The 25 year-old brand is about to double the size of its business for the third time in the past decade, on the back of sexually charged products like 1999's Orgasm blush. Many of its ‘90s peers haven’t been so lucky.

BoF Professional Exclusive

Big Beauty Companies Struggle to Launch the Next Glossier

12 July 2019 • By Cheryl Wischhover

BoF Professional Exclusive

Big Beauty Companies Struggle to Launch the Next Glossier

Major beauty conglomerates like Revlon, L’Oréal and Procter & Gamble have been launching new brands at a rapid clip to compete with indie upstarts. But they’ve had few breakaway hits so far. Here’s what they’ve learned.

BoF Professional Exclusive

How the Internet Became Obsessed With a Revlon Hair Dryer

5 July 2019 • By Cheryl Wischhover

BoF Professional Exclusive

How the Internet Became Obsessed With a Revlon Hair Dryer

The device became a viral sensation after early fans — including a Peloton moms group on Facebook and high profile influencers — talked up the combination brush and dryer. But turning an unexpected hit into a lasting business isn’t easy.

The Business of Beauty

Korean Beauty Has Hit the Mainstream. Now What?

10 June 2019 • By Cheryl Wischhover

The Business of Beauty

Korean Beauty Has Hit the Mainstream. Now What?

Gel creams and sheet masks were once unknown to US consumers but are now fixtures at Sephora and CVS. As new competitors pile into this fast-growing market, K-beauty’s original boosters are finding new ways to maintain their edge.

BoF Professional Exclusive

Navigating YouTube’s Endless Controversies, From James Charles to Dramageddon

22 May 2019 • By Cheryl Wischhover

BoF Professional Exclusive

Navigating YouTube’s Endless Controversies, From James Charles to Dramageddon

Beauty brands rely on Youtube to connect with younger customers. But as the recent feud between mega-influencers James Charles and Tati Westbrook shows, the social media platform can be a risky place to do business.

BoF Professional Exclusive

Bobbi Brown and Walmart Want to Bring Wellness to the Masses

28 March 2019 • By Cheryl Wischhover

BoF Professional Exclusive

Bobbi Brown and Walmart Want to Bring Wellness to the Masses

The makeup industry veteran is partnering with the retailer to launch a line of gummies, tea, pills, powders and tablets, BoF has learned. They are betting that wellness concepts that proved hits with Goop and other luxury retailers will translate into a mass consumer brand.

The Candle Market Is on Fire

26 November 2018 • By Cheryl Wischhover

The Candle Market Is on Fire

As interest in both self-care and home decor flourish, scented candles have become indispensable accessories. And thanks to Instagram, fashion houses and indies alike have entered this market with products that go way beyond glass jars with stickers.